This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
Customer Insights: New Product Development OrientationUniversity of Illinois at Urbana-Champaign
About this Course
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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TOP REVIEWS FROM CUSTOMER INSIGHTS: NEW PRODUCT DEVELOPMENT ORIENTATION
A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!
I really liked the way Prof. William Qualls explained everything lucidly that was easy to grasp even to a novice like me.
The course is good and nicely explained the ways and means to capture Customers Insights and development new products.
This course get my attention to a good strategies of how to evaluate and lunch a new product.
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