This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
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There are 5 modules in this course
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
What's included
7 videos4 readings2 quizzes2 discussion prompts
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
What's included
4 videos4 readings4 quizzes3 discussion prompts
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
What's included
6 videos3 readings3 quizzes2 discussion prompts
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
What's included
4 videos1 reading1 quiz3 discussion prompts
In this module, we will consider what the course has meant for you and how you may be able to use design strategy in your own business context.
What's included
2 videos1 reading1 peer review2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Business Strategy
University of Virginia
LearnKartS
University of Virginia
Korea Advanced Institute of Science and Technology(KAIST)
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.