The University of Sydney
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of Sydney

Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Taught in English

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73,642 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Eric Knight

Instructor: Eric Knight

4.6

(1,058 reviews)

Intermediate level
Some related experience required
19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

10 quizzes

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There are 5 modules in this course

This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.

What's included

7 videos4 readings2 quizzes2 discussion prompts

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

What's included

4 videos4 readings4 quizzes3 discussion prompts

In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.

What's included

6 videos3 readings3 quizzes2 discussion prompts

In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.

What's included

4 videos1 reading1 quiz3 discussion prompts

In this module, we will consider what the course has meant for you and how you may be able to use design strategy in your own business context.

What's included

2 videos1 reading1 peer review2 discussion prompts

Instructor

Instructor ratings
4.7 (344 ratings)
Eric Knight
The University of Sydney
1 Course73,642 learners

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Recommended if you're interested in Business Strategy

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Learner reviews

Showing 3 of 1058

4.6

1,058 reviews

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    71.88%

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    21.98%

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    4.24%

  • 2 stars

    1.03%

  • 1 star

    0.84%

SK
5

Reviewed on Dec 9, 2020

KK
5

Reviewed on Oct 25, 2022

AL
4

Reviewed on Mar 21, 2019

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