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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,129 ratings
677 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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301 - 325 of 664 Reviews for Digital Marketing Analytics in Practice

By Favian R

Aug 4, 2020

Excellent course, thanks Kevin

By Angelo S

Jun 21, 2021

Excellent material, thanks...


Oct 4, 2020

great course had a lot of fun


May 17, 2020

excellent teaching experience


Apr 19, 2020

Very good and helpful course!

By Lisa B

Jun 1, 2017

Great course. I leaned a lot.

By zengo

Oct 3, 2016

Great insights and enjoyable.

By Podshivalova I

Jul 6, 2020

Very interesting and useful!

By Mateo C G

Aug 22, 2019

Great course, learned a lot.

By Tushar V

May 3, 2021

excellent platform to learn

By Romain V

Oct 7, 2016

Very interesting and challe

By Ronson L

May 25, 2021

Good stuff, very detailed.


Aug 28, 2020

Got to learn new concepts


May 24, 2017

Great feedback and course

By Pranav J

Mar 26, 2017

Very good and informative

By Amanda O

Nov 9, 2016

Great! I learned a lot !

By Mohamed G

Jun 6, 2016

this course is very nice

By Abdul w

Feb 11, 2021

very informative course

By Asim S

Dec 12, 2020

Hats off for Sir Kevin.

By Mrs A S

Oct 29, 2020

Instructor is very good

By Chimun K N

May 21, 2020

Fantastic course indeed

By Cesar R

Aug 13, 2016

Teacher has no parallel


May 5, 2020

Excellent presentation

By Alberto O

Apr 3, 2017

It was really helpful.

By Sanfora D

Jun 3, 2016

Great way of tutoring.