Yale University
Medios digitales para resultados sanitarios
Yale University

Medios digitales para resultados sanitarios

Taught in Spanish

Course

Gain insight into a topic and learn the fundamentals

Saad Omer

Instructor: Saad Omer

Intermediate level

Recommended experience

16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

5 quizzes

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There are 5 modules in this course

La perspicacia conductual constituye el fundamento sobre el que se basan las estrategias de campañas futuras. Se anima a los participantes a usar este módulo para generar ideas de campañas que puedan aplicar a fin de continuar con el resto del curso.

What's included

8 videos4 readings1 quiz1 peer review1 discussion prompt

Comprensión de las consideraciones claves para fundamentar su estrategia de comunicación sanitaria para un público objetivo definido.

What's included

13 videos5 readings1 quiz1 peer review1 discussion prompt

Demostración del contenido con mejor rendimiento en función de los estándares de la industria —tanto activos orgánicos como planificados—, sujeto a las prácticas recomendadas para diseñar contenidos creativos de campañas sanitarias en línea.

What's included

13 videos9 readings1 peer review

Aprenda a diseñar su estrategia de comunicación digital para lograr un impacto óptimo sin salirse del presupuesto y gane confianza para pulsar el botón de lanzamiento en su estrategia de campaña.

What's included

10 videos6 readings1 quiz1 peer review1 discussion prompt

Fijación de metas tangibles e indicadores claves de rendimiento para campañas de comunicaciones para el cambio social y conductual (SBCC) en el mundo real.

What's included

11 videos4 readings2 quizzes

Instructor

Saad Omer
Yale University
10 Courses12,288 learners

Offered by

Yale University

Recommended if you're interested in Public Health

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