About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 15 hours to complete

Portuguese (Brazilian)

Subtitles: Portuguese (Brazilian)

Skills you will gain

Sports MarketingManagementFinanceMarketing

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 15 hours to complete

Portuguese (Brazilian)

Subtitles: Portuguese (Brazilian)

Instructor

Offered by

Fundação Instituto de Administração logo

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Introdução ao Sistema Esportivo Brasileiro

4 hours to complete
10 videos (Total 118 min), 4 readings, 4 quizzes
10 videos
Parte 2 - Indústria do Esporte e o Ambiente de Negócios Esportivos.14m
Parte 1 - Organização do Sistema Esportivo Brasileiro.8m
Parte 2 - Organização do Sistema Esportivo Brasileiro.6m
Parte 1 - Estrutura e Poder das Instituições Esportivas.10m
Parte 2 - Estrutura e Poder das Instituições Esportivas.10m
Parte 3 - Estrutura e Poder das Instituições Esportivas.9m
Parte 1 - A Economia do Esporte no Brasil17m
Parte 2 - A Economia do Esporte no Brasil21m
Parte 3 - A Economia do Esporte no Brasil12m
4 readings
Material de Aula.10m
Material de Aula.10m
Material da Aula.10m
Material da Aula.10m
4 practice exercises
Indústria do Esporte e o Ambiente de Negócios Esportivos20m
Organização do Sistema Esportivo Brasileiro.20m
Estrutura e Poder das Instituições Esportivas20m
A Economia do Esporte no Brasil.20m
Week
2

Week 2

2 hours to complete

A prática da gestão de clubes e federações esportivas.

2 hours to complete
3 videos (Total 57 min), 1 reading, 1 quiz
3 videos
Parte 2 - Planejamento Estratégico em Clubes e Federações.29m
Parte 3 - Planejamento Estratégico em Clubes e Federações.12m
1 reading
Material da Aula1h
1 practice exercise
Planejamento Estratégico em clubes e federações20m
Week
3

Week 3

2 hours to complete

Gestão do Marketing de clubes e federações.

2 hours to complete
5 videos (Total 68 min), 1 reading, 1 quiz
5 videos
Parte 2 - Gestão de Marketing de Clubes e Federações.10m
Parte 3 - Gestão de Marketing de Clubes e Federações.10m
Parte 4 - Gestão de Marketing de Clubes e Federações.17m
Parte 5 - Gestão de Marketing de Clubes e Federações.17m
1 reading
Material da Aula.1h
1 practice exercise
Gestão do Marketing de clubes e federações20m
Week
4

Week 4

2 hours to complete

Gestão do Patrocínio Esportivo.

2 hours to complete
3 videos (Total 60 min), 1 reading, 1 quiz
3 videos
Parte 2 - Gestão do Patrocínio Esportivo19m
Parte 3 - Gestão do Patrocínio Esportivo26m
1 reading
Material da Aula1h
1 practice exercise
Gestão do Patrocínio Esportivo.20m

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

More questions? Visit the Learner Help Center.