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Back to Firm Level Economics: Consumer and Producer Behavior

Learner Reviews & Feedback for Firm Level Economics: Consumer and Producer Behavior by University of Illinois at Urbana-Champaign

2,204 ratings
524 reviews

About the Course

All goods and services are subject to scarcity at some level, which requires that society develop some allocation mechanism to determine who gets what. Over recorded history, these allocation rules were usually command based, meaning that the king or the emperor would decide. In contemporary times, most countries have turned to market-based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption to find an equilibrium allocation of resources. To understand this process, businesses construct demand curves to capture consumer behavior and consider supply curves to capture producer behavior. The resulting equilibrium price “rations” the scarce commodity. You will be able to: • Describe consumer behavior as captured by the demand curve and producer behavior as captured by the supply curve • Define equilibrium and explain the impact of taxes and price controls on market equilibrium • Explain elasticity of demand • Describe cost theory and how firms optimize given the constraints of their own costs and an exogenously given price This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Sep 11, 2019

This was awesome. I did not know Firm Level Economics when I joined this course. The explanations were simple and Prof DeBrock explained really difficult concepts in a very easy to understand manner.

May 12, 2017

In the beginning I thought this was going to be a very basic course, but the way the professor explained the topics really make it interesting a practical, going beyond the classical economic theory.

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376 - 400 of 519 Reviews for Firm Level Economics: Consumer and Producer Behavior

By Khoder K T

Jan 17, 2021

thanks a lot

By R. R K

Dec 10, 2020

it was great

By Malika P P

Oct 12, 2020

Great course

By Mancha J S

Jul 26, 2020

Great course

By Vidushi G

Jun 23, 2020

Great Course

By Gerardo A J

Feb 7, 2019

Great course

By Hamada S S

Jan 29, 2019

Great Course

By Nikolaos P

Mar 4, 2018

Great Course

By Keerthana

Feb 3, 2021

Really good

By Nguyễn T H H

Dec 7, 2020

many thanks

By Renju P

Nov 24, 2020

nice course

By Ishara S S

Oct 30, 2020

Good course


Aug 22, 2020

Nice course

By Dr T K K

Aug 20, 2020

Very useful

By Henry M

Jul 31, 2020

nice course

By S S S V

Jul 28, 2020

Good course

By Dang P L K

Mar 18, 2021

very good.

By Deleted A

Dec 21, 2020


By Tong V C

Dec 19, 2020

Good level

By Vũ T H D

Aug 22, 2020

it's great

By 19UCO167 S S M

Jan 13, 2021



Dec 22, 2020


By Dương N T

Oct 11, 2020


By Aswathy p

Sep 10, 2020



Jul 20, 2020

Good one!