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Back to Firm Level Economics: Consumer and Producer Behavior

Learner Reviews & Feedback for Firm Level Economics: Consumer and Producer Behavior by University of Illinois at Urbana-Champaign

2,261 ratings
529 reviews

About the Course

All goods and services are subject to scarcity at some level, which requires that society develop some allocation mechanism to determine who gets what. Over recorded history, these allocation rules were usually command based, meaning that the king or the emperor would decide. In contemporary times, most countries have turned to market-based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption to find an equilibrium allocation of resources. To understand this process, businesses construct demand curves to capture consumer behavior and consider supply curves to capture producer behavior. The resulting equilibrium price “rations” the scarce commodity. You will be able to: • Describe consumer behavior as captured by the demand curve and producer behavior as captured by the supply curve • Define equilibrium and explain the impact of taxes and price controls on market equilibrium • Explain elasticity of demand • Describe cost theory and how firms optimize given the constraints of their own costs and an exogenously given price This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Sep 11, 2019

This was awesome. I did not know Firm Level Economics when I joined this course. The explanations were simple and Prof DeBrock explained really difficult concepts in a very easy to understand manner.


May 12, 2017

In the beginning I thought this was going to be a very basic course, but the way the professor explained the topics really make it interesting a practical, going beyond the classical economic theory.

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251 - 275 of 524 Reviews for Firm Level Economics: Consumer and Producer Behavior

By Akriti S

Jul 11, 2020

Great course! Strengthened my fundamentals!

By Michael I

Nov 28, 2020

very nice course with very good instructor

By Lorenzo B

Jul 13, 2020

Exciting course and excellently explained.


Nov 11, 2018

easy understanding and in dept explanation

By Andre F

Nov 17, 2016

Excellent course with a great explanation.

By Apoorva

Oct 6, 2020

I learned demand, supply and English too.

By Adam D

Aug 10, 2016

Larry is really engaging. Great lectures.


Sep 10, 2020

Very helpful course!

Professor is amazing

By Kamal A

Dec 16, 2018

Great Course to Start learning Economics

By R.M.B.M. R A

Nov 15, 2020

Improved knowledge. Gained many skills

By Andrew J

Sep 18, 2019

Great class and Even better instructor

By Anmol A

Apr 19, 2020

Great course and amazing explanations

By Ahsan F

Feb 8, 2020

Loved the course. Very well explained

By Jay K

Feb 4, 2019

whole a lot to learn from this course

By jeferson s d s

Oct 27, 2017

ótimo curso e um excelente professor.

By Mehdi J

Aug 4, 2021

Amazing course, M Larry is the best!

By Fathima R K

Aug 10, 2020

The concepts were explained lucidly.

By Ahmad U H

Apr 2, 2020

Excellent course and great learning.

By Erik W

Sep 8, 2019

Great Introduction to price theory!

By Samer O

Nov 22, 2021

Rich content and great instructor.

By Rifky V R

Jun 17, 2021

its a good, thanks for your course

By Adithyan S

Nov 24, 2020


By Virat K

Oct 2, 2020

Good way to provide good knowledge

By Romayne W

Apr 12, 2020

This is a very interesting course.

By V.V.L.N. S

Oct 31, 2019

This is a good course. I liked it.