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Back to Firm Level Economics: Consumer and Producer Behavior

Learner Reviews & Feedback for Firm Level Economics: Consumer and Producer Behavior by University of Illinois at Urbana-Champaign

2,255 ratings
529 reviews

About the Course

All goods and services are subject to scarcity at some level, which requires that society develop some allocation mechanism to determine who gets what. Over recorded history, these allocation rules were usually command based, meaning that the king or the emperor would decide. In contemporary times, most countries have turned to market-based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption to find an equilibrium allocation of resources. To understand this process, businesses construct demand curves to capture consumer behavior and consider supply curves to capture producer behavior. The resulting equilibrium price “rations” the scarce commodity. You will be able to: • Describe consumer behavior as captured by the demand curve and producer behavior as captured by the supply curve • Define equilibrium and explain the impact of taxes and price controls on market equilibrium • Explain elasticity of demand • Describe cost theory and how firms optimize given the constraints of their own costs and an exogenously given price This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Sep 11, 2019

This was awesome. I did not know Firm Level Economics when I joined this course. The explanations were simple and Prof DeBrock explained really difficult concepts in a very easy to understand manner.


May 12, 2017

In the beginning I thought this was going to be a very basic course, but the way the professor explained the topics really make it interesting a practical, going beyond the classical economic theory.

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476 - 500 of 524 Reviews for Firm Level Economics: Consumer and Producer Behavior

By Aya M E

Jul 25, 2020


By Jacques P

Dec 8, 2018

Nice warm up module for further analysis of consumer and producer behavior.


Sep 24, 2020

Such a good platform to to learn more . Thank you for your teaching.


May 11, 2020

Good course. Imperative to take notes and review transcript.

By adwoa a

Apr 23, 2021

It was a tough course but worth studying. Thanks Coursera

By Ed V

Feb 17, 2020

module 4 needs a little bit more work for extra clarity.

By Ali G

Nov 17, 2020

I like the way Dr. Larry teach this class

By Roy W

Sep 9, 2019

Need more video examples of problems.

By Faig K

Jan 28, 2018

There a lot of graphs on this course.

By Bob H

Mar 9, 2017

Really liked the peer review process.

By ricardo p o

Apr 4, 2017

great course, clear and dinamic.

By U16CE007 T S

Dec 3, 2020

Prof. Larry DeBrock was amazing

By Deleted A

Aug 24, 2020


By Jun Z

Mar 2, 2017

A useful elementary course.


Nov 24, 2020

very informative course

By Bisma I

May 28, 2019

Good experience of mine

By Đại N Q

Oct 23, 2020

very practical lesson.

By Clare P

May 22, 2016

It is well organized.

By Keron S W

Oct 14, 2020

Thank for knowledge

By Fedor G

Mar 14, 2016

Really good course!


Oct 9, 2020

Good to learn more

By Kayphet I

Apr 5, 2021

Wonderful course!

By Harshida K

May 14, 2020

Good course ever.


Apr 17, 2021

Happy learning

By Siddharth N

Nov 27, 2020

Great content