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Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi

4,491 ratings

About the Course

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Top reviews


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Very well explained, with very clear and precise examples. I learnt a lot during this course and I'm already trying to find another course to follow and learn new things. Highly recommend!


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It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

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426 - 450 of 1,212 Reviews for Food & Beverage Management

By Sharath A

Aug 3, 2020

Outstanding depth in just ~13Hrs. Good range of nuances being touched upon.

Right blend of professional food and beverage management professionals interviews aids to better relate with the theory and Practicalities.

By BandanaBudathoki

May 20, 2020

From Food and Beverage courses i have learned and gained a lot of knowledge, ideas, skills and how to deal with the various companies in food and beverage sector industry which i can enhance in daily life.

Thank you.

By D E B R

Jul 20, 2020

Excellent course, an introduction to the way a company in the food and beverage industry can be managed, it addresses specific mgmt problems in a simple and well-explained way. The video-lesson format is the best.


Aug 10, 2020

The proffesor it's really good, interesting. The presentations are precise with their content and there's a lot of additional media to give a better understanding of how the topics work in real, strong companies.

By Delvi F L

Nov 8, 2023

One of the best and the most comprehensive courses I've taken. How amazing it is to dive into the world of food & beverage, even if you don't or haven't been in this field. The lessons are enjoyable, so what? ^^

By Sabina

Mar 5, 2021

This course was very interesting to me. I learned a lot about products, markets and brands, there were given a lot of examples which helped to understand the subject more deeply. I highly recommend this course.

By Libertad A

Jun 30, 2020

It was a great course, full of relevant information presented dynamically. No video or reading was too long and it gives you enough perspectives so you can deep into by your own in what you're interested in.

By Victor B V

Apr 24, 2020

I enjoy how ligth the course is and the clear material on it, on my personal point I would include the word marketing in the title because of the strong tendency to this topic but I am 100 percent satisfied.

By habiba

Nov 19, 2021

Enjoyed doing this certificate course.Eager to learn more. Content of course os vry eneging with supportive videos and links.

Specail thanks to respected instructor for provinding intensive insight to FBM.

By Matteo G

Jun 5, 2020

Very interesting course and well thought, easily applicable to all sector of this vast business. From an hospitality perspective all concepts could apply and help to shape a successful business strategy.

By Alessandro B

Jun 7, 2020

the best course I have taken on Coursera.

Professor Troilo is really competent and clear in its explanation

The course structure is linear and the videos are well developed with an engaging layout.


By Janet L C

Sep 11, 2020

very well organized with graphics, videos and interviews. Some youtube videos were not available or set to private. great information for all levels of skills. interviews from wide variety of products.

By Catherine A

Jul 9, 2020

The explanation is very clear and relatable to food and beverage industry. The videos and interviews are interesting. However, some of the links provided no longer works. Overall, I enjoyed the course.

By Samantha F

Aug 1, 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

By Beata N

Aug 17, 2020

Good power points and very good explanations by the proffesor. He explains everything so it makes sense and he connects the subjects very well to each other, which makes it easier to follow along.

By Muhammad T

Oct 24, 2020

This course was very useful in terms of understanding different dilemmas in managing food and beverage businesses. Information was presented in a professional way. I highly recommend this course.

By pramat r

Jun 3, 2020

Well designed properly and accurately focussing on food and beverage management.

Fully satisfied with the inclusion of various interviews

Of various food and bevaerage induatry manging persons..😊

By Diogo A S R

Jul 27, 2017

Outstanding Course! It really gives a deeper understanding of the F&B Industry and excellent tools to improve Marketing Strategies considering Global trends. Interviews with guests are fantastic!

By Arif A N

May 27, 2020

It was really informative and loved the way in which the course was structured and presented. Hope there's more courses along the similar line on food & beverage topics as well as on management.

By Ana M C A

Oct 29, 2018

This is a great course to gain, refresh and update knowledge on Market Strategy. Thank you for putting toghether this valuable content and delivering it in such an easy and interesting way :-)

By Gabriele O

Apr 26, 2020

very highly seggested to have a broader view over things concerning F&B management...this also help to improve business and to search for other specific course to follow...thank you very much

By Selvaganabathy N

Dec 3, 2022

This course was very helpful in introducing to me about the managerial decisions and strategic business decisions, that I must decide upon before venturing in to the Food and Beverage sector.

By eya b o

Apr 21, 2021

Excellent i learned a lot of new things about f and B and i liked so much the exemple that they used to explain every part in the course thank you so much for all the effort that you maked

By Sumeet B

Jul 19, 2020

This is an extraordinary course for a professional who wants to understand the entire food business landscape in a short time. I would definitely recommend it to every Food & FMCG enthusiast.

By Giulia V

Mar 5, 2021

This course was very interesting and allowed me to better understand the world of food and beverage. Surely the course will be very useful for the work i would like to do in life. Thank you!