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Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi

4,443 ratings

About the Course

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Top reviews


Jul 31, 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.


Sep 12, 2020

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

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76 - 100 of 1,199 Reviews for Food & Beverage Management

By Kaitian Z

May 1, 2017

What a wonderful course, I believe I certainly need to review the rest of content for months to digest it completely, thank you very for providing the course, thanks a lot for Universita of Bocconi and Coursera!!

By Ahmad Z Z

Oct 27, 2015

Excellent course. Had exactly the right amount of information with respect to the management of food and beverage businesses that I found useful as someone who is investing in the food and beverage sector.

By Yokebec S

Aug 11, 2017

Excellent material. Videos and interviews to support the theory are very complete and practical.

Slides with the main content available so you can concentrate in the information and not in taking notes.


Mar 7, 2016

Great teacher Mr.Gabriele Troilo. I really enjoyed the course and have learned a lot from this course, the way the course was designed and performed made it very easy to follow and understand.

Thank you

By Nichapa T

Aug 5, 2021

I have gained a lot of knowledge about food and beverage subjects. Including various marketing strategies that I am confident that I will use what I learned from this study to continue in the future.

By R W

Jun 7, 2017

Disfruté mucho el curso, aunque el punto de vista de los temas fue muy general.

Las entrevistas fueron muy interesantes y relacionadas efectivamente con los temas en cuestión.

Agradezco mucho este curso

By Felipe P

Jun 6, 2017

Great course for those who are interested in the Food and Beverage market. I highly recomend it, the way the profesor guides you interacts with actual business models etc is great. Thank you Coursera.


Apr 13, 2017

Thanks Bocconi for this course. So helpful for those who wants to create a business in F&B Industry. It helped me a lot to clarify my ideas and develop a better plan for the near future. GRAZIE MILLE!

By Edel C

May 20, 2020

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

By Lorina M

Feb 1, 2016

The course is well structured. It has a simple language, which facilitates the understanding of the concepts for those who are non-native English language, whitch is my case. The teacher is cool :)

By Astrid M

Nov 11, 2017

Excelente, super profesional y lleno de recursos didácticos. Nos da una idea como es el mercado de los negocios de alimentos y bebidas y como el cliente percibe las propuestas de valor. Me encantó

By Tidarat K

Aug 21, 2019

thank you for this course, i learned things about brand and market in big scale not only in food and beverage field, thank you Gabriele Trioilo and teams

By Billie J

Oct 24, 2017

This course helped me understand the fundamental challenges of both small and large companies in the F & B industry, when taking their product to market.

By Julia K

Aug 29, 2019

The course is very interesting, structured, with a large number of examples, which allowed a better understanding of the subjects.

Thank you very much!

By Catherine

May 31, 2017

Everything is very well explained, topics are interesting and the most important - the print of individuals who enjoy their work can be felt. Thank you!

By Joan B

Oct 13, 2016

Very solid training focusing on several key points and giving a full understanding of food and beverage ecosystem and the way the market is structured.


Apr 8, 2020

Thank you soo much for this wonderful course really loved it.i got my certificate but the course name is written in another language what should I do.

By Nikita M

Feb 21, 2016

Really well-strured and very informative course. I enjoyed my reading and listening hours, and am very glad to have completed this course. Thank you!

By Patrick K

Jun 3, 2018

Great content and overall production. Can't get any more genuine than Italy to understand and explore the dynamics of the Food & Beverage industry.

By Anabel

Sep 16, 2017

Amazing!, I enjoy it so much!, your perspective of F&B will change when you will see all important topics that are involved just in one product.

By Jessica F S

Oct 31, 2016

Un gran curso que te ayuda a diferenciar las estrategias del mercado de los alimentos y cómo hacer para crecer y desarrollar un nuevo producto.


Nov 23, 2017

hola buenas noches es por primera vez que tomo un curso en linea y me parece muy agradable adecuada para muchos que queremos certificarnos

By Thomas N

Dec 31, 2015

Excellent course, Professor Gabriele Troilo is obviously very passionate about food and the subject matter. I thoroughly enjoyed this course.

By Diego R G

Jun 17, 2019

Súper bueno porque te dan bastante material, las diapositivas no son pocas y los videos son suficiente para cada tema, si vale lo que pagas.

By Anna M T

Apr 26, 2019

Very interesting and helpful. Listening to a video and watching the PPT can help. Refernceses and Sources very relevant and interesting!