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Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi

3,423 ratings
976 reviews

About the Course

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Top reviews

Sep 12, 2020

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

Jul 27, 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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551 - 575 of 968 Reviews for Food & Beverage Management

By Pranjal s

Aug 12, 2020

this course gave me intelect on how to deal with marketting as awhole in relation with food and bevrages

By Aneez S I

Jun 18, 2020

It's a really good course for anyone who wants to learn about markets in the Food & Beverage industry...

By Giulio B

May 15, 2020

un corso interessantissimo e fatto davvero molto bene, fantastiche le interviste intercorso. Complimenti

By Prashant A

Jan 29, 2021

If you want to work in the hospitality industry - take this course. It's very much informative course.

By Sib S P

Sep 17, 2020

Thank you Gabriele Troilo for explaining the food and beverage marketing to me as it may help me future

By Guillermo R C

Jul 29, 2020

Great course for anyone that wants to understand the very basic of F&B Management. Highly recommend it.

By Timothy C

May 31, 2020

The course was very insightful and the interviews with current managers in the field were very helpful!

By SimoneTricarico

Apr 24, 2020

Fantastic course really well and easy explaned. My best regards to Mr. Troilo very competent Professor.


Sep 18, 2020

The course is well structured, the teacher impeccable, the contents enormously interesting. Thank you.

By Vincent L

Jun 2, 2020

it was really informative especially for a food technologist or someone who works in the food industry

By Badr Q

Dec 31, 2020

It was extremely helpful, great and informative. I can’t thank you all enough for your great efforts.

By Silvia G

May 27, 2020

I very much enjoyed this course! It was challenging, inspiring, fun to watch and very well presented.

By Antoine B M

Nov 15, 2020

Very rich course with awesome interviews with interesting players in the food and beverage industry.

By Luciana P

Jul 15, 2020

I loved the class, the teacher, the content, tests, everything. Very well created, so glad I did it!

By Thant Z H

May 8, 2021

One of the best Food and Beverage Management courses I have ever learned. Thank you for the course.

By Abhay B

Feb 3, 2021

very good course. increased my knowledge on food marketing how to build a brand and and maintain it

By Bheatriz T B d S

Dec 22, 2020

Muito boa a didática e o conteúdo passado, exemplos reais e boa comunicação do professor nas aulas.

By victor a

May 24, 2020

Very good course. Strategic insights on the sector, together with real life managerial experiences.


Jul 25, 2020

Definitely an ideal course if you are interested in the food industry or want to start a business

By Ryan R V

May 25, 2020

A great refresher course if you're a marketer. A great way to start up your future job or career.

By Martina K

Jan 29, 2021

Very interesting course. Easy to understand and to know something new. I would highly recommend.

By N K P N

May 26, 2020

I learned a lot about Marketing of F&B business in detail. Thanks to the Professor and Coursera!


Feb 23, 2021

A very good courses for those who wants to upgrade their Food and Beverage knowledge.

Thank you

By Ryan B

Feb 11, 2021

The professor was great, he actually made me want to pay attention. More of a marketing course

By Balakrishnan A P

Jun 19, 2020

The course is really designed to reach any people for better understanding about F&B Industry.