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Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi

3,518 ratings
989 reviews

About the Course

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Top reviews

Jul 27, 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

Sep 12, 2020

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

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576 - 600 of 982 Reviews for Food & Beverage Management

By Bheatriz T B d S

Dec 22, 2020

Muito boa a didática e o conteúdo passado, exemplos reais e boa comunicação do professor nas aulas.

By victor a

May 24, 2020

Very good course. Strategic insights on the sector, together with real life managerial experiences.


Jul 25, 2020

Definitely an ideal course if you are interested in the food industry or want to start a business

By Ryan R V

May 25, 2020

A great refresher course if you're a marketer. A great way to start up your future job or career.

By Shreya S

Nov 21, 2021

​ I learned a lot from this course...learned about new culture new point of you thankyou so much

By Martina K

Jan 29, 2021

Very interesting course. Easy to understand and to know something new. I would highly recommend.

By N K P N

May 26, 2020

I learned a lot about Marketing of F&B business in detail. Thanks to the Professor and Coursera!


Feb 23, 2021

A very good courses for those who wants to upgrade their Food and Beverage knowledge.

Thank you

By Ryan B

Feb 11, 2021

The professor was great, he actually made me want to pay attention. More of a marketing course

By Balakrishnan A P

Jun 19, 2020

The course is really designed to reach any people for better understanding about F&B Industry.

By Raheel K

Jan 20, 2021

Intuitive course, gave me more knowledge to add to my years in the food and beverage industry


Jun 3, 2020

Professor is engaging, gives great examples. Loved this course, it served as a good refresher

By Alessandro L P

May 12, 2020

Professor is amazing: passionated, clear, deep in bringing you in such a fragmented business.

By Gabriele T

Apr 30, 2020

easy to follow and understand, complete and clear

Each definition is complete and well defined

By Payam T

Oct 19, 2021

Amazing course for food scientists who wants to make a considerable change in their carrier.

By Ioannis G

Nov 30, 2020

Fantastic course , realised what i was doing the last 30 years in the field in just 1 week!!

By shreyas d k

Sep 7, 2020

this course was very helpful and it has opened my mind more about food and beverage industry

By Avelino R

Sep 12, 2021

Excellent, very well developed with points that were clearly explained by the proffesor!!!

By Martin E V S V

Jun 18, 2020

El profesor fue muy claro y ejemplificó todo perfectamente. Un curso muy bien elaborado.

By Facundo M R

Mar 30, 2021

Great experience. So much interesting things I’ve learned. Very happy! Thank you Bocconi

By gabriela j a f

Apr 24, 2020

It is a very complete course, I really feel happy that I took it. I highly recommend it!

By Ankit C

Jun 15, 2021

I found full learning about F&B through this course. Amazing and great. Been Certified.

By Tobias S

Feb 23, 2021

Great review of marketing strategies with a lot of examples and interesting interviews!

By Ajithkumar

Jun 10, 2020

Great Course! Loved the Way the Professor carried, useful for every Marketing Aspirers

By jayanth s k

Jun 4, 2020

I like this course thank you for giving me certificate in food and beverage management