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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

2,663 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews


Oct 10, 2022

Awesome!!! First the credit to the instructors which I consider outstanding. I really motivated because I joined for curiosity, and I could say I`m in love at this moment. Thanks for this opportunity.


Sep 10, 2022

This course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

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101 - 125 of 563 Reviews for From Likes to Leads: Interact with Customers Online

By Lawrence F

Nov 28, 2022

This course was very informative. I can take these lessons that I learned from "Likes and Leads" and apply them TODAY.

By Mehul R

Nov 14, 2022

It is very interesting course .i have learned many new thing that i was not familiar with this topic. it was amazing

By Sarang M

Jun 11, 2023

A very detailed eye-opening and learning of social media marketing course in an interactive format. loved the course.

By Amir A

Oct 6, 2022

I have gained a lot by this course. Now I can manage my social media accounts and engage more potensional customers.

By Muhammad T

Jun 8, 2023

Every thing was excellence but only need paid social media assignment with handy practice is more beneficial for us.

By Muhammad A Y

Jun 23, 2022

Excellent Content and Course by Google I learn a lot about Digital Marketing & E-Commerce Love Coursera and Google.

By Kiran L

Dec 13, 2022

It will be helpful if you can show 1/2 examples of paid social media on platforms like linkdin, FB and Instagram.

By Maryam K

Nov 29, 2022

thank you google for providing us a platform and giving us an opportunity to learn the course in a effective way.

By Simon M

Jun 16, 2023

Incredibly well structured, concise and informative. But most of all, relevant, relevant, relevant. Big thanks

By Merlene U A

Feb 23, 2023

Learned a lot and understand how the market behaves and how to measure and eventually apply and increase sales.

By Akash J

Jan 7, 2023

Team Google, great work and thank you taking responsibility to make people learn in a most professional manner.

By Valerie M

Nov 22, 2022

I truly enjoyed being introduced to ancillary programs like Hoot Suite, that can help me accomplish my goals.

By Stare D

Aug 6, 2022

Material was outstanding. The presentation was professional, engaging, and highly conducive toward learning.

By Oluwatomisin A

Sep 20, 2023

Amazing is all I can say. This course has been really helpful and I can't wait to put my knowledge to work

By Ian&Jen S

Oct 5, 2022

I have learned a lot specially about social listening and the tools to be used in social media marketing.

By gladstone123

Nov 8, 2022

Great course. Interacting with customers resonates for staying in business longer than your competitors.

By Aranza M M

Oct 24, 2022

I loved this one so much, super interesting and with a lot of social media insights and best practices.

By Mohammed N A

Jul 14, 2023

and more useful information and more know knowledge things and useful information and to learn quickly

By Harmony L

Jul 24, 2022

Ive enjoyed all three courses so far, and I am excited to keep going! Thanks for making this possible.

By Mochamad S

Nov 11, 2022

Good learning about the perpective of digital marketing into more audience based data and interaction.

By Kaylea A

Oct 12, 2022

loved every minute of it. Great way to deep dive into one of the best training I have had in a while.

By Bill T

Feb 25, 2023

Excellent overview complete with strategies. Get's you thinking and applying the concepts. Excellent.

By Maria J R

Apr 23, 2024

This was a very professional course, If you work as a Digital Marketer, you must take this course!

By Ganesh S

Jun 12, 2023

गुरुर्ब्रह्मा ग्रुरुर्विष्णुः गुरुर्देवो महेश्वरः। गुरुः साक्षात् परं ब्रह्म तस्मै श्री गुरवे नमः॥

By Melissa O

Apr 13, 2023

I really liked this course, the information was clear and the instructor explained at a good pace!