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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

2,663 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews


Oct 10, 2022

Awesome!!! First the credit to the instructors which I consider outstanding. I really motivated because I joined for curiosity, and I could say I`m in love at this moment. Thanks for this opportunity.


Sep 10, 2022

This course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

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176 - 200 of 563 Reviews for From Likes to Leads: Interact with Customers Online

By Temitope F

Oct 9, 2023

It was such an enjoyable course. One of my favorite course for now.

By Ruben D L R

Sep 19, 2022

Great Course with more specific knowledge. Here you practice more.

By Awuzie R

May 6, 2024

This course have greatly impacted in my personal and business life

By abhinav g

May 27, 2023

Excellent course , with very good structure and easy to understand

By Berti R G

Oct 2, 2022

Comprehensive course for introduction to Social Media Marketing .

By Ahmed M

Nov 1, 2023

Amazing course and it's even better when you practice the lessons


Apr 30, 2023

Excelente curso. Muy detallado y el formato de estudio es genial.

By Arunzunai K

Dec 9, 2022

I’m really thankful to Coursera providing this wonderful Courses.

By Gul F

Oct 15, 2022

I have learned so much from this course in depth with practice.


Jan 24, 2023

Comprehensive coverage of the syllabus and easy to comprehend.

By Tash B

Jun 25, 2023

This course was interesting and I really liked the exercises!

By Zainab k

Oct 14, 2022

This course is tought me alot. I like to study with coursera

By zahid n

Jan 10, 2023

Awesome Experience to learn with Google through Coursera....

By Birgilio R C

Nov 21, 2023

Excellent tools and support for social marketing strategies

By Kamaluddeen B

Mar 28, 2023

I really enjoyed the course and the instructor too was good

By Matias M

Nov 22, 2022

Very interesting and insightful course! I enjoyed it a lot.

By Jimmy H

Sep 14, 2022

Great information provided in an easy to learn way. Thanks

By Sonia K

Aug 18, 2023

I learned a lot of new useful concepts from this course!!!

By Aiyan Q

May 6, 2023

this was a very besic to advance course. i really liked it

By Justine P

Nov 21, 2022

It was a very useful well laid out course on social media!

By Katryl I

Apr 15, 2023

Very helpful course and fun interactive lectures overall.

By Keitiretse M K

Oct 17, 2022

I enjoyed this course. It was very challenging but nice.

By jacquelyn b

Oct 16, 2022

I am really loving how to promote and create advertising

By Kyaw S L

Oct 3, 2022

it is a good learning platform. Thanks for this course..

By Bisael O

Jan 26, 2023

Great insights in how to define a social media campaign!