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Back to The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
1,054 ratings

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Top reviews

YZ

Jul 31, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed

the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

SD

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

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26 - 50 of 267 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Esther E S

Nov 25, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

By Tania P

Mar 22, 2022

The video's helped the format of learning with the diagrams.

I have learned some new techniques and will use the lessons in my way of thinking (not only for hotels) .

By Gustavo M

Jun 11, 2018

Me gustó mucho el curso. No tenía conocimientos sobre el tema y terminé teniendo una gran noción de conceptos y de forma de pensar las problemáticas de los negocios.

By Svetlana G

Dec 26, 2018

The course is incredibly interesting, informative, and well paced. It would be good to have more practical examples in order to be better prepared for the end exam.

By Yiannis

Mar 4, 2021

Exceptional Course; should be followed by any professional at hotel/ hospitality sector who

aim to deliver at hotel revenue management field. Highly recommended!

By Akorede E

Apr 17, 2020

The course is so helpful and it was delivered in a very clear term, the instructor are very knowledgable of the subject with excellence presentation skills.

By Luiz C V d O F

Oct 27, 2021

A very good introductory course for begginers like me. As an intern in Pricing I found it easy to assimilate and a satisfying course about segmentation.

By Ricardo a c c

Jun 8, 2020

Excelente curso, explica los conceptos fundamentales del Revenue Management que son tan fundamentales para la optimización de la utilidad de la empresa

By Tripthi M

Mar 23, 2018

Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.

By Yuanqiang P

May 10, 2019

A very detailed and full scope course of getting understanding the necessity of revenue management (strategy) for a well-operated hotel business.

By Honestus A

Apr 29, 2020

I am so glad that I completed this course during quarantine, I am so happy for this learning system. I am looking forward to get another course.

By Peter G

Oct 15, 2017

It was an amazing course which helped me understood basics of Revenue Management.

Thank you all for your very interesting and useful course!

By Juan A

Jul 15, 2019

Very interesting to start with the knowledge of strategic pricing. I manage a company with touristic apartments and it had helped me a lot.

By Алексей К

Feb 9, 2020

Great information that you can't find easily enough in web. Structured and understandable. Thank you, Coursera and ESSEC Business School

By Maristela V

Aug 20, 2017

I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.

By Raja A

Nov 5, 2020

Good collaboration between Essec and Duetto.

Suggestion: more real life example or more exercise in form of excel for forecasting.

By Linh L

Nov 7, 2019

This course provided fundamental information about revenue management. It was very helpful! And I can relate to my job at a hotel.

By Ibán M T

Nov 16, 2015

Up-date content and well expalined concepts .

Added value as reading and links . It really engagement me to going on for the next.

By Jackson V S

Nov 19, 2016

Excellent course. Very interesting, and well taught. Good supplemental graphics. I wish all courses were like ESSEC's courses.

By Doris G

Nov 16, 2020

I am so pleased and grateful with the knowledge I am getting through this experiences. They will be very useful in my career.

By Dean I

Apr 24, 2020

Clear, informative, well structured and perfect length of videos and reading materials. A great course that I would recommend!

By Yulia S

Oct 18, 2018

Great course giving proper understanding of how does revenue management work and how to work efficiently with data and pricing

By Elena M

Oct 7, 2017

I was very interesting and informative. Excellent speaker. Good and understandable examples. Huge gratitude for the course!

By Umarov K H

Mar 3, 2018

Thank you very much to all the teachers and founders of this great course. It is very preciuos knowledge for hoteliers.

By David S H Z

Apr 7, 2022

Very usefull and updated information about how to plan ahead when dealing with your rates. This is just what I needed.