Universidad de Palermo

Fundamentos del Marketing

This course is part of multiple programs.

Taught in Spanish

Estela Trepat

Instructor: Estela Trepat

5,219 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(213 reviews)

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace
Prepare for a degree

What you'll learn

  • Principales conceptos y aspectos del marketing como disciplina empresarial.

  • Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.

  • Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(213 reviews)

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace
Prepare for a degree

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 3 modules in this course

Esta semana te dedicaras a familiarizarte con los conceptos fundamentales del marketing, entender la relación entre el marketing y el negocio y la diferencia entre marketing estratégico y marketing operativo. Asimismo, aprenderás sobre la importancia de la segmentación de mercados, selección del target y su relación con la propuesta de valor de la empresa.

What's included

3 videos5 readings3 quizzes1 discussion prompt

Esta semana explicaremos la importancia de desarrollar una propuesta de valor alineada con el posicionamiento que defina la compañía. También analizaremos tres modelos de comportamiento del consumidor y explicaremos el proceso de decisión de compra. ¿Por qué actúan en forma diferente los consumidores ante el mismo estímulo? ¿En qué basan sus decisiones de compra?

What's included

1 video2 readings2 quizzes1 discussion prompt

Esta semana aprenderás sobre el rol de la marca como activo estratégico y su relación con los consumidores. ¿Por qué decimos que las marcas sólidas agregan valor?

What's included

1 video1 reading3 quizzes1 discussion prompt

Instructor

Instructor ratings
4.6 (21 ratings)
Estela Trepat
Universidad de Palermo
1 Course5,219 learners

Offered by

Recommended if you're interested in Business Strategy

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 213

4.8

213 reviews

  • 5 stars

    86.44%

  • 4 stars

    10.28%

  • 3 stars

    1.86%

  • 2 stars

    0.46%

  • 1 star

    0.93%

IB
5

Reviewed on Jun 7, 2022

VB
5

Reviewed on Apr 27, 2021

AS
5

Reviewed on May 25, 2022

New to Business Strategy? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions