Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
This course is part of the Administración de Empresas Specialization
3,301 already enrolled

About this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 5 in the
Beginner Level
No se requiere experiencia previa.
Approx. 8 hours to complete
Spanish
Skills you will gain
- Marketing
- Comportamiento del consumidor
- Estrategia
- Mercados
- negocios
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 5 in the
Beginner Level
No se requiere experiencia previa.
Approx. 8 hours to complete
Spanish
Offered by
Start working towards your Master's degree
This course is related to the 100% online Maestría en Dirección de Empresas (MBA) from Universidad de Palermo. It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.
Syllabus - What you will learn from this course
3 hours to complete
Introducción al marketing
3 hours to complete
3 videos (Total 9 min), 5 readings, 3 quizzes
2 hours to complete
Valor, posicionamiento y comportamiento del consumidor
2 hours to complete
1 video (Total 3 min), 2 readings, 2 quizzes
3 hours to complete
Branding. La marca como un activo estratégico
3 hours to complete
1 video (Total 2 min), 1 reading, 3 quizzes
Reviews
- 5 stars82.99%
- 4 stars12.24%
- 3 stars2.72%
- 2 stars0.68%
- 1 star1.36%
TOP REVIEWS FROM FUNDAMENTOS DEL MARKETING
by VBApr 27, 2021
Es un curso muy bueno, que te da herramientas más allá de los fundamentales del Marketing.
by YVJun 6, 2022
Me enseño muchos conceptos que puedo aplicar a mi vida profesional.
by ASMay 25, 2022
Un excelente curso que ofrece demasiada información para fortalecer los conocimientos en marketing de tal forma que se desarrollen nuevas habilidades.
by WRAug 15, 2022
Una buena experiencia introductoria al mundo de marketing
About the Administración de Empresas Specialization

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