About this Course

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Learner Career Outcomes

67%

started a new career after completing these courses

59%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 7 hours to complete
English
Subtitles: English, Arabic

Skills you will gain

Strategic ManagementGrowth StrategiesMarketingEntrepreneurship

Learner Career Outcomes

67%

started a new career after completing these courses

59%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 7 hours to complete
English
Subtitles: English, Arabic

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Module 1: Acquiring Customers and Forecasting Demand

2 hours to complete
5 videos (Total 78 min), 1 reading, 1 quiz
5 videos
Overview of Demand Generation, Customer Acquisition23m
Two-Sided Markets14m
Diffusion and Adoption15m
Forecasting Demand23m
1 reading
Acquiring Customers and Forecasting Demand Slides10m
1 practice exercise
Acquiring Customers and Forecasting Demand Quiz20m
Week
2

Week 2

2 hours to complete

Module 2: Marketing and PR

2 hours to complete
5 videos (Total 69 min), 1 reading, 1 quiz
5 videos
Social Media14m
SEO7m
Digital Advertising19m
PR19m
1 reading
Digital Marketing, Social Media, SEO, Digital Ads and PR Slides10m
1 practice exercise
Marketing and PR Quiz20m
Week
3

Week 3

2 hours to complete

Module 3: Cost Structures, Pricing, and Tracking

2 hours to complete
5 videos (Total 84 min), 1 reading, 1 quiz
5 videos
How to Price the Product or Service27m
Performance Measurement, KPIs, Dashboard, Reporting11m
Sales Partnerships9m
Make-Buy Decision in Operations14m
1 reading
Cost Structures, Pricing, and Tracking Slides10m
1 practice exercise
Cost Structures, Pricing, and Tracking Quiz20m
Week
4

Week 4

2 hours to complete

Module 4: Creating and Scaling Company Culture

2 hours to complete
5 videos (Total 63 min), 1 reading, 1 quiz
5 videos
Building the Right Culture for Growth15m
Scaling the Organization15m
Venture Scope and Expansion Strategy16m
Course Wrap-Up58s
1 reading
Creating and Scaling Company Culture Slides10m
1 practice exercise
Creating and Scaling Company Culture Quiz20m

Reviews

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About the Entrepreneurship Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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