Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
This course is part of the Entrepreneurship Specialization
Offered By


About this Course
Skills you will gain
- Strategic Management
- Growth Strategies
- Marketing
- Entrepreneurship
Offered by
Syllabus - What you will learn from this course
Module 1: Acquiring Customers and Forecasting Demand
Module 2: Marketing and PR
Module 3: Cost Structures, Pricing, and Tracking
Module 4: Creating and Scaling Company Culture
Reviews
- 5 stars79.66%
- 4 stars17.19%
- 3 stars2.85%
- 2 stars0.21%
- 1 star0.07%
TOP REVIEWS FROM ENTREPRENEURSHIP 3: GROWTH STRATEGIES
it was just absolutely amazing. I learned alot in this Course.Thanks again Team Coursera and Wharton Online.
Very Important for a budding entrepreneurs who usually are stuck with building growth strategies. This course gives a very detailed in sights of how a startup must position itself while growing.
It is the wonderful course giving the knowledge different types of the growth strategies and customer acquisition.
Very Well done course. In its simplicity it is able to provide awesome tips for a such vast and complex subject. The professors are very very good.
About the Entrepreneurship Specialization

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