About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

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Beginner Level

Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-2 hours/week...

English

Subtitles: English, Arabic

Skills you will gain

Strategic ManagementGrowth StrategiesMarketingEntrepreneurship

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-2 hours/week...

English

Subtitles: English, Arabic

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Module 1: Acquiring Customers and Forecasting Demand

5 videos (Total 78 min), 1 reading, 1 quiz
5 videos
Overview of Demand Generation, Customer Acquisition23m
Two-Sided Markets14m
Diffusion and Adoption15m
Forecasting Demand23m
1 reading
Acquiring Customers and Forecasting Demand Slides10m
1 practice exercise
Acquiring Customers and Forecasting Demand Quiz20m
Week
2
2 hours to complete

Module 2: Marketing and PR

5 videos (Total 69 min), 1 reading, 1 quiz
5 videos
Social Media14m
SEO7m
Digital Advertising19m
PR19m
1 reading
Digital Marketing, Social Media, SEO, Digital Ads and PR Slides10m
1 practice exercise
Marketing and PR Quiz20m
Week
3
2 hours to complete

Module 3: Cost Structures, Pricing, and Tracking

5 videos (Total 84 min), 1 reading, 1 quiz
5 videos
How to Price the Product or Service27m
Performance Measurement, KPIs, Dashboard, Reporting11m
Sales Partnerships9m
Make-Buy Decision in Operations14m
1 reading
Cost Structures, Pricing, and Tracking Slides10m
1 practice exercise
Cost Structures, Pricing, and Tracking Quiz20m
Week
4
2 hours to complete

Module 4: Creating and Scaling Company Culture

5 videos (Total 63 min), 1 reading, 1 quiz
5 videos
Building the Right Culture for Growth15m
Scaling the Organization15m
Venture Scope and Expansion Strategy16m
Course Wrap-Up58s
1 reading
Creating and Scaling Company Culture Slides10m
1 practice exercise
Creating and Scaling Company Culture Quiz20m
4.7
96 ReviewsChevron Right

67%

started a new career after completing these courses

62%

got a tangible career benefit from this course

36%

got a pay increase or promotion

Top reviews from Entrepreneurship 3: Growth Strategies

By HAJul 28th 2019

To all the professors: My Hearty thanks for developing this course. Got a vast knowledge on how to grow & scale the new found venture. Looking forward complete the certification & capston project

By VVJun 27th 2019

The course is very useful for entrepreneurs. For me it is much more information intense than Entrepreneurship 4. It's worth to review certain topics when you actually run the company.

Instructors

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the Entrepreneurship Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.