Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
About this Course
Learner Career Outcomes
Learner Career Outcomes
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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TOP REVIEWS FROM ENTREPRENEURSHIP 3: GROWTH STRATEGIES
To all the professors: My Hearty thanks for developing this course. Got a vast knowledge on how to grow & scale the new found venture. Looking forward complete the certification & capston project
Very Important for a budding entrepreneurs who usually are stuck with building growth strategies. This course gives a very detailed in sights of how a startup must position itself while growing.
The course is very useful for entrepreneurs. For me it is much more information intense than Entrepreneurship 4. It's worth to review certain topics when you actually run the company.
There was so much information packed into this class, much of it felt quite rushed. Overall the quality of teaching and information is fantastic -- it's simply not an ideal pace.
About the Entrepreneurship Specialization
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
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