About this Course
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Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...


Subtitles: English

Skills you will gain

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management
Learners taking this Course are
  • Entrepreneurs
  • Chief Financial Officers (CFOs)
  • Financial Advisors
  • Marketing Specialists
  • Business Developers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...


Subtitles: English

Syllabus - What you will learn from this course

2 hours to complete

Preparing to Launch: Essential Components

8 videos (Total 74 min), 1 reading, 1 quiz
8 videos
1.1 The Lean Approach9m
1.2 Minimum Viable Products (MVPs)8m
1.3 Hypothesis and Preliminary Experiments4m
1.4 The Pivot3m
1.5 Making the Leap5m
1.6 The Art of the Pitch13m
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27m
1 reading
Module 1 PDFs of Lecture Slides10m
1 practice exercise
Module 1 Quiz: Products, Pitches and Pivots20m
2 hours to complete

Module 2: Building the Team

7 videos (Total 94 min), 1 reading, 1 quiz
7 videos
2.1 The Role of Early Hires8m
2.2 Goals and Motivations13m
2.3 Founder's Agreements14m
2.4 Hiring Key Management12m
2.5 Finding Technical Resources7m
2.6 Allocating Equity Among Team Members25m
1 reading
Module 2 PDFs of Lecture Slides10m
1 practice exercise
Module 2 Quiz: Building the Founding Team20m
1 hour to complete

Module 3: Networks, Professional Services, and Intellectual Property

5 videos (Total 51 min), 1 reading, 1 quiz
5 videos
3.1 Mentors, Advisors, and Advisory Boards5m
3.2 Professional Services: Lawyers and Accountants5m
3.3 Intellectual Property Overview14m
3.4 Summary - Legal Forms of the Enterprise9m
1 reading
Module 3 PDFs of Lecture Slides10m
1 practice exercise
Module 3 Quiz: Creating Networks20m
2 hours to complete

Module 4: Branding, Strategy, and Summary

7 videos (Total 107 min), 2 readings, 1 quiz
7 videos
4.1 About Us - Authenticity and Personality18m
4.2 Bias and Meritocracy7m
4.3 Incubators and Accelerators5m
4.4 Entrepreneurial Strategy23m
4.5 Course Wrap Up51s
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30m
2 readings
(Optional) Audio Interview with Big Ass Fans10m
Module 4 PDFs of Lecture Slides10m
1 practice exercise
Module 4 Quiz: Branding and the Entrepreneurial System20m
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Top reviews from Entrepreneurship 2: Launching your Start-Up

By IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

By NGOct 4th 2018

Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.



Kartik Hosanagar

Wharton School

Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management

David Hsu

Richard A. Sapp Professor of Management
The Wharton School

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

David Bell

President and Co-Founder at Idea Farm Ventures (IFV)

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the Entrepreneurship Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.