About this Course

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Learner Career Outcomes

83%

started a new career after completing these courses

74%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English
Subtitles: English

Skills you will gain

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management

Learner Career Outcomes

83%

started a new career after completing these courses

74%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English
Subtitles: English

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(3,276 ratings)Info
Week
1

Week 1

2 hours to complete

Preparing to Launch: Essential Components

2 hours to complete
8 videos (Total 74 min), 1 reading, 1 quiz
8 videos
1.1 The Lean Approach9m
1.2 Minimum Viable Products (MVPs)8m
1.3 Hypothesis and Preliminary Experiments4m
1.4 The Pivot3m
1.5 Making the Leap5m
1.6 The Art of the Pitch13m
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27m
1 reading
Module 1 PDFs of Lecture Slides10m
1 practice exercise
Module 1 Quiz: Products, Pitches and Pivots20m
Week
2

Week 2

2 hours to complete

Module 2: Building the Team

2 hours to complete
7 videos (Total 94 min), 1 reading, 1 quiz
7 videos
2.1 The Role of Early Hires8m
2.2 Goals and Motivations13m
2.3 Founder's Agreements14m
2.4 Hiring Key Management12m
2.5 Finding Technical Resources7m
2.6 Allocating Equity Among Team Members25m
1 reading
Module 2 PDFs of Lecture Slides10m
1 practice exercise
Module 2 Quiz: Building the Founding Team20m
Week
3

Week 3

1 hour to complete

Module 3: Networks, Professional Services, and Intellectual Property

1 hour to complete
5 videos (Total 51 min), 1 reading, 1 quiz
5 videos
3.1 Mentors, Advisors, and Advisory Boards5m
3.2 Professional Services: Lawyers and Accountants5m
3.3 Intellectual Property Overview14m
3.4 Summary - Legal Forms of the Enterprise9m
1 reading
Module 3 PDFs of Lecture Slides10m
1 practice exercise
Module 3 Quiz: Creating Networks20m
Week
4

Week 4

2 hours to complete

Module 4: Branding, Strategy, and Summary

2 hours to complete
7 videos (Total 107 min), 2 readings, 1 quiz
7 videos
4.1 About Us - Authenticity and Personality18m
4.2 Bias and Meritocracy7m
4.3 Incubators and Accelerators5m
4.4 Entrepreneurial Strategy23m
4.5 Course Wrap Up51s
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30m
2 readings
(Optional) Audio Interview with Big Ass Fans10m
Module 4 PDFs of Lecture Slides10m
1 practice exercise
Module 4 Quiz: Branding and the Entrepreneurial System20m

Reviews

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About the Entrepreneurship Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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