About this Course
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433 reviews

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Approx. 12 hours to complete

Suggested: 4 weeks of study, 1-2 hours/week...


Subtitles: English, Vietnamese, Arabic

Skills you will gain

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 4 weeks of study, 1-2 hours/week...


Subtitles: English, Vietnamese, Arabic

Syllabus - What you will learn from this course

21 minutes to complete

Introduction and Course Materials

This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study....
3 videos (Total 21 min)
3 videos
0.2 What Is Entrepreneurship?5m
0.3 Can You Teach Entrepreneurship?6m
3 hours to complete

Module 1: Introduction to Entrepreneurship

This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture....
9 videos (Total 137 min), 2 readings, 1 quiz
9 videos
1.2 Profile of the Entrepreneur5m
1.3 Entrepreneurship in Established Firms18m
1.4 Venture Creation's Role in Society8m
1.5 Types of Enterprises5m
1.6 Technology Entrepreneurship14m
1.7 Impact Entrepreneurship13m
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15m
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32m
2 readings
PDFs of Lecture Slides10m
Audio Interviews with the Founders of Terrafugia and Wanderu10m
1 practice exercise
Module 1: Introduction to Entrepreneurship Quiz20m
2 hours to complete

Module 2: Opportunity Analysis

In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth....
7 videos (Total 91 min), 2 readings, 1 quiz
7 videos
2.2 Push and Pull and the Sources of Innovation13m
2.3 Customers as Sources of Opportunities16m
2.4 Importance of the Idea (VIDE Model)13m
2.5 Assessing Opportunities7m
2.6 The Tournament Approach7m
(Optional) From Idea to Opportunity: Interview with Amy Errett24m
2 readings
PDFs of Lecture Slides10m
Audio Interviews with Founders of TemperPack and Of Mercer10m
1 practice exercise
Module 2: Opportunity Analysis Quiz20m
2 hours to complete

Module 3: Markets, Need-Finding and Planning

This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise....
8 videos (Total 107 min), 2 readings, 1 quiz
8 videos
3.2 Understanding User Needs26m
3.3 Competitive Analysis9m
3.4 Generating Ideas with Individuals and Groups4m
3.5 Planning: Assumptions11m
3.6 Planning: Discovery Driven Planning17m
3.7 Planning: Discovery Driven Planning Worksheet8m
(Optional) Talent Management and Development: Interview with Jackie Reses15m
2 readings
PDFs of Lecture Slides and Better Desk Spreadsheet10m
Audio Interview with Founders of Minibar and Relay Rides10m
1 practice exercise
Module 3: Markets, Need Finding and Plannning Quiz20m
2 hours to complete

Module 4: Pitching, Testing, and Prototyping

In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service....
8 videos (Total 97 min), 2 readings, 1 quiz
8 videos
4.2 Testing your Idea: Customer Interviews9m
4.3 Testing your Idea: Surveys17m
4.4 Creating a Prototype: Physical Goods19m
4.5 Creating a Prototype: Software17m
4.6 Creating a Prototype: Services4m
4.7 Summary and What's Ahead1m
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20m
2 readings
PDF's of Lecture Slides10m
Audio Interview with Founders of Caviar10m
1 practice exercise
Module 4: Pitching, Testing and Prototype Quiz20m
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Top Reviews

By GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

By AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.



Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

Kartik Hosanagar

Wharton School

David Hsu

Richard A. Sapp Professor of Management
The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the Entrepreneurship Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.