About this Course

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Learner Career Outcomes

67%

started a new career after completing these courses

62%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English
Subtitles: English, Vietnamese, Arabic

Skills you will gain

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

Learner Career Outcomes

67%

started a new career after completing these courses

62%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English
Subtitles: English, Vietnamese, Arabic

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

21 minutes to complete

Introduction and Course Materials

21 minutes to complete
3 videos (Total 21 min)
3 videos
0.2 What Is Entrepreneurship?5m
0.3 Can You Teach Entrepreneurship?6m
3 hours to complete

Module 1: Introduction to Entrepreneurship

3 hours to complete
9 videos (Total 137 min), 2 readings, 1 quiz
9 videos
1.2 Profile of the Entrepreneur5m
1.3 Entrepreneurship in Established Firms18m
1.4 Venture Creation's Role in Society8m
1.5 Types of Enterprises5m
1.6 Technology Entrepreneurship14m
1.7 Impact Entrepreneurship13m
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15m
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32m
2 readings
PDFs of Lecture Slides10m
Audio Interviews with the Founders of Terrafugia and Wanderu10m
1 practice exercise
Module 1: Introduction to Entrepreneurship Quiz20m
Week
2

Week 2

2 hours to complete

Module 2: Opportunity Analysis

2 hours to complete
7 videos (Total 91 min), 2 readings, 1 quiz
7 videos
2.2 Push and Pull and the Sources of Innovation13m
2.3 Customers as Sources of Opportunities16m
2.4 Importance of the Idea (VIDE Model)13m
2.5 Assessing Opportunities7m
2.6 The Tournament Approach7m
(Optional) From Idea to Opportunity: Interview with Amy Errett24m
2 readings
PDFs of Lecture Slides10m
Audio Interviews with Founders of TemperPack and Of Mercer10m
1 practice exercise
Module 2: Opportunity Analysis Quiz20m
Week
3

Week 3

2 hours to complete

Module 3: Markets, Need-Finding and Planning

2 hours to complete
8 videos (Total 107 min), 2 readings, 1 quiz
8 videos
3.2 Understanding User Needs26m
3.3 Competitive Analysis9m
3.4 Generating Ideas with Individuals and Groups4m
3.5 Planning: Assumptions11m
3.6 Planning: Discovery Driven Planning17m
3.7 Planning: Discovery Driven Planning Worksheet8m
(Optional) Talent Management and Development: Interview with Jackie Reses15m
2 readings
PDFs of Lecture Slides and Better Desk Spreadsheet10m
Audio Interview with Founders of Minibar and Relay Rides10m
1 practice exercise
Module 3: Markets, Need Finding and Plannning Quiz20m
Week
4

Week 4

2 hours to complete

Module 4: Pitching, Testing, and Prototyping

2 hours to complete
8 videos (Total 97 min), 2 readings, 1 quiz
8 videos
4.2 Testing your Idea: Customer Interviews9m
4.3 Testing your Idea: Surveys17m
4.4 Creating a Prototype: Physical Goods19m
4.5 Creating a Prototype: Software17m
4.6 Creating a Prototype: Services4m
4.7 Summary and What's Ahead1m
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20m
2 readings
PDF's of Lecture Slides10m
Audio Interview with Founders of Caviar10m
1 practice exercise
Module 4: Pitching, Testing and Prototype Quiz20m

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About the Entrepreneurship Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

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