How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
About this Course
Learner Career Outcomes
Learner Career Outcomes
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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TOP REVIEWS FROM ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY
Coursera is the best,,, I’ve always thought going to school was all you need to acquire the knowledge you want... But now I no you can be home and acquire your knowledge through the help of coursera..
Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.
'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.
The lectures are indispensable for anybody embarking into new business ventures whether on a start-up or an established corporation. Great advice from world class faculty that has industry relevance.
About the Entrepreneurship Specialization
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
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