How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
This course is part of the Entrepreneurship Specialization
Offered By


About this Course
Skills you will gain
- Discovery-Driven Planning
- Elevator Pitch
- Planning
- Entrepreneurship
Offered by
Syllabus - What you will learn from this course
Introduction and Course Materials
Module 1: Introduction to Entrepreneurship
Module 2: Opportunity Analysis
Module 3: Markets, Need-Finding and Planning
Module 4: Pitching, Testing, and Prototyping
Reviews
- 5 stars82.40%
- 4 stars15.27%
- 3 stars1.72%
- 2 stars0.24%
- 1 star0.34%
TOP REVIEWS FROM ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY
Amazing knowledge of every single details about entreprenueship opprtunity, How to think, test, expand your assumption and how to do the developing of the Idea step by step!. ITS WORTH IT
The best course I've taken in coursera so far. Professors are really talented and the teaching methods are very interesting. I learned a lot of things and can't wait to take other remaining courses.
Nice insight, despite having had entrepreneurship and business knowledge, this course is giving me a lot of material to work with for now and the future. Hope it will keep up the high standards
An amazing experience with great illustrations, systematic notes and easy explanations by the teachers. A very precise to-the-point approach helps easily grasping important aspects of the subjects.
About the Entrepreneurship Specialization

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