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Learner Reviews & Feedback for The fundamentals of hotel distribution by ESSEC Business School

4.7
stars
1,135 ratings
272 reviews

About the Course

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

Top reviews

IM
Sep 6, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD
Jan 6, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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176 - 200 of 270 Reviews for The fundamentals of hotel distribution

By Chawki E

Jul 21, 2017

It is perfect .

By swapnil P

May 26, 2020

great content

By Thomas G

Feb 5, 2019

VERY DETAILED

By SAGBOHAN B A

Apr 11, 2020

C'est génial

By Tran V N

Aug 21, 2019

Good course!

By Saurabh

Aug 31, 2017

Great course

By Pamela Z

Jul 29, 2019

learn a lot

By Martín A D R

Aug 24, 2020

amazing !!

By Stevie S

Dec 12, 2017

Thank you!

By Rocellii P

Nov 5, 2017

Excellent!

By Quang V

Feb 23, 2016

Excellent!

By tuongncds140005

Oct 17, 2021

very good

By guillermo f

Oct 24, 2020

Great!!!!

By SHENBAGARAJ C

Jun 17, 2020

EXCELLENT

By Claudia C

Jun 4, 2017

excellent

By Francisco B F

Nov 14, 2016

Very Good

By SHIAN M

Feb 7, 2021

helpfull

By Mehmet U

Nov 16, 2020

So happy

By Alexander V

May 11, 2018

Great!

By AC s g

Apr 14, 2021

Good

By Le N D Y - K F C

Jan 21, 2021

good

By Masooth A T B

Aug 27, 2019

good

By Segundo L H

Dec 3, 2015

G

By Anwar R

Jan 16, 2016

The content of the course is basically on how hotels distribute their contents (their rooms to sale). The different channels are explained, such as the OTA, brand.com, meta search, and direct channels. The course also includes a very interesting point of view from OTA where Expedia and Booking.com explains their offers to hotels. I would love to have the views from hotel too, which are missing here.

The suggested readings are quite a lot, basically from the online sites, many from the hotel and travel industry (skift, for example). Those readings are very useful in digging deeper on the subject.

The assignments, are, on the other hand, quite weak. It consists of 4 peer review assignments. The first week contains a pretty quantitative analysis, but the other 3 assignments are basically conversational and just repeating what you have learnt in the class.

The non-noted quizzes were pretty easy, you almost no need to think deeper to answer those questions.

By Hugo M M

Mar 2, 2016

Great course for introducing the fundamentals of hotel management and hotel distribution. This course enables us to learn important concepts related to hotel distribution and apply them in real-life situations through the course assignments. As well as this it is not necessary any relevant background to understand the concepts presented however it may be recommended basic financial/economics knowledge.

I think that adding some quizzes during the videos would be interesting and productive as it would allow students to assure that all the concepts were understood.