Coursera Instructor Network
How to Develop an Account Strategy
Coursera Instructor Network

How to Develop an Account Strategy

Taught in English

Course

Gain insight into a topic and learn the fundamentals

Bentzi Rubin

Instructor: Bentzi Rubin

Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Details to know

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Recently updated!

June 2024

Assessments

3 assignments

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There are 3 modules in this course

The objective of this course is to provide a foundational understanding of Account Strategy, defining its essential role in strategic business planning and emphasizing its significance in driving business growth and customer success. This course aims to foster predictable and sustainable business growth through proactive customer-centric strategies.

What's included

1 video1 reading

This lesson introduces the core concepts of Account Strategy, its benefits, and how to understand your Customers and the competitive landscape.

What's included

3 videos2 readings1 assignment

This lesson focuses on setting Strategic Account goals, developing customized solutions, identifying opportunities and managing risks, building relationships, using data-driven decision-making, and creating actionable account plans.

What's included

3 videos2 readings2 assignments

Instructor

Bentzi Rubin
Coursera Instructor Network
1 Course37 learners

Offered by

Recommended if you're interested in Business Strategy

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