Coursera Instructor Network
How to Develop an Account Strategy
Coursera Instructor Network

How to Develop an Account Strategy

Taught in English


Gain insight into a topic and learn the fundamentals

Bentzi Rubin

Instructor: Bentzi Rubin

Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Details to know

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June 2024


3 assignments

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There are 3 modules in this course

The objective of this course is to provide a foundational understanding of Account Strategy, defining its essential role in strategic business planning and emphasizing its significance in driving business growth and customer success. This course aims to foster predictable and sustainable business growth through proactive customer-centric strategies.

What's included

1 video1 reading

This lesson introduces the core concepts of Account Strategy, its benefits, and how to understand your Customers and the competitive landscape.

What's included

3 videos2 readings1 assignment

This lesson focuses on setting Strategic Account goals, developing customized solutions, identifying opportunities and managing risks, building relationships, using data-driven decision-making, and creating actionable account plans.

What's included

3 videos2 readings2 assignments


Bentzi Rubin
Coursera Instructor Network
1 Course37 learners

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