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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.6
1,231 ratings
230 reviews

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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26 - 50 of 225 Reviews for The Importance of Listening

By Mohammad M

Sep 21, 2017

In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended

By Manish T

Nov 12, 2015

The course provided exemplary knowledge and enabled development of practical skills.

By Goutam D

Apr 20, 2016

This is an exceptional course. This course has helped me a lot. A milestone for dummies in social media marketing...

By Thabiso L M

Jan 06, 2016

Super course! its cutting edge and I've gotten to understand social media in greater depth as a result of the teachings in this course! 100/100!

By Cyrus F

Jun 28, 2016

great course for getting in the social media influencers

By walter l

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

By Raymond B

Mar 26, 2017

Take this course! You should maybe take it twice!

By FABIAN G

Feb 19, 2016

Excellent!!

By Ewa M

Apr 02, 2018

I enjoyed the course and learned many new things. Thank you.

By Chad W

Sep 14, 2016

Great for doing consumer and customer research.

By Vaylyn R

Dec 05, 2016

Great course and great tools. I can't wait for the next course

By Natasha V

Nov 14, 2015

equally excellent experience

would request if you could please share slides of all the courses it will help for future reference

By ezechukwu

Nov 02, 2015

Excellent.

By Cathy C d D C

Nov 14, 2015

Great course, great material, great tools, great instructors! This is a great course in every level possible.

By sushant p

Jan 25, 2016

Great learning and very well researched course. A must do for any marketer who want to stay contemporary and learn the nuances of social listening by understanding its applicability in formulation of marketing strategy

By Candice S

Aug 11, 2016

Really enjoyed learning much more about how to understand what target market searches for and connecting with top influences of target market.

By Eva R

Mar 17, 2016

Excellent course!

By Sergio L F d M

Mar 07, 2016

Excellent ! I recommend.

Excelente! Eu recomendo.

By Mauricio J V

Jun 12, 2016

Great Material, so far.

By nikolaos a

Jun 19, 2016

Practical, engaging and extremely informative

By Gregory B

Aug 28, 2016

Excellent course. This is my second course of the specialization. I am sure the remaining four will be as stellar as the first two.

By Deonne R M

Mar 16, 2016

Relevance in evolution

By Ashley L

May 02, 2016

An excellent course! The tools provided as a part of the Social Media Specialization certificate have been invaluable.

By Stacy D A

Apr 08, 2017

This is a very important course. I am currently using this at work.

By Yu-Tien C

Sep 03, 2016

Very good practice to get deep know about your future target market.