4.8
stars
360 ratings

Joan Decollibus

46,117 already enrolled

Offered By

Launch Your Online Business

The State University of New York

About this Course

85,935 recent views

Learners who complete the course will:
- gain an understanding of different business models
- learn strategies for naming their business
- create customer personas
- create their brand identity
- create their Unique Value Proposition and learn how to make their business stand out from their competitors
- know every step needed to build their website including best practices
- production do's and don'ts for copywriting, photography and video
- have a pre-launch checklist and website maintenance
- gain foundational knowledge of marketing and pr
- create a Pitch Deck about their business that they can deliver to potential partners and investors

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

There are no prerequisites for the course

Approx. 16 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

There are no prerequisites for the course

Approx. 16 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.84/5 (184 Ratings)

Joan Decollibus

Instructor

Enterprise Studies & Digital Design

46,117 Learners

1 Course

Offered by

The State University of New York

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Syllabus - What you will learn from this course

Content Rating99%(3,156 ratings)

Week1

Week 1

4 hours to complete

Let’s Start with the Basics of an Online Business

4 hours to complete

21 videos (Total 71 min), 12 readings, 4 quizzes

21 videos

What is Your Online Business? 10mWhat is Your Online Business? Part 26mOpen Your Business Bank Account2mMeet the Business Owners32sZoom Chat: "Introduction to Black Monarchy"24sZoom Chat: "Introduction to Classic Knot"1mZoom Chat: "Introduction to Stitch Buffalo"1mZoom Chat: "Introduction to Elle James" 32sZoom Chat: "Introduction to Zandra Beauty"52sIt’s All About Your Customers 8mIt’s All About Your Customers Part 23mZoom Chat: "Now Is The Time To Go Online" with Courtney from Elle James40sZoom Chat: "Targeting Your Customers" with Phylicia from Black Monarchy1mZoom Chat: "The Many Uses Of A Pitch Deck" with Phylicia From Black Monarchy49sCreating Your Brand 15mZoom Chat: "Defining a Brand" with Courtney from Elle James1mCreating Your Brand Part 236sZoom Chat: "Social Change as Part of Your Brand" with Zandra from Zandra Beauty3mWhat Makes Your Business Different From Your Competitors? 8mWhat Makes Your Business Different From Your Competitors? Part 254sZoom Chat: "Telling Your Story" with Phylicia from Black Monarchy1m

12 readings

Course Acknowledgements10mStudent Activity: Explore Online Businesses15mStudent Activity: Naming Your Online Business5mStudent Activity: Explore SBS1mAssignment #1 & Resources for ALL Course Assignments incl. Pitch Deck Template10mStudent Activity: Build Your Persona 15mAssignment #2: Bring More Value to Your Pitch Deck15mResources Referenced in 'Creating Your Brand'10mStudent Activity: Branding Your Business15mAssignment #3: Bring More Value to Your Pitch Deck15mStudent Activity: Competitor Website Branding15mAssignment #4: Bring More Value to Your Pitch Deck15m

4 practice exercises

#110m#210m#310m#410m

Week2

Week 2

4 hours to complete

A Deeper Dive into Creating an Online Business

4 hours to complete

11 videos (Total 47 min), 10 readings, 4 quizzes

11 videos

Website Launch Overview 7mZoom Chat: "Your Website Can Sell More Than Your Products" with Zandra from Zandra Beauty1mDecisions to be Made4mDecisions to be Made Part 27mZoom Chat: "Choosing a Web Platform" with Courtney from Elle James48sZoom Chat: "Choosing a Web Platform"-Continued, with Courtney from Elle James30sDesign & Copy2mDesign & Copy Part 23mDesign & Copy Part 3: Assignment Instructions1mPhotography15mPhotography Part 21m

10 readings

Student Activity: Rate Competitor's Site15mAssignment #5: Bring More Value to Your Pitch Deck10mStudent Activity: Platform Comparisons10mStudent Activity: ECommerce Platforms10mAssignment #6: Bring More Value to Your Pitch Deck10mStudent Activity: Browse Your Platform's Theme10mStudent Activity: Your Copy Deck15mAssignment #7: Bring More Value to Your Pitch Deck10mStudent Activity: Shot List15mAssignment #8: Bring More Value to Your Pitch Deck30m

4 practice exercises

#510m#610m#710m#810m

Week3

Week 3

3 hours to complete

Preparing Your Online Business Launch

3 hours to complete

12 videos (Total 53 min), 10 readings, 4 quizzes

12 videos

Getting Into Production4mGetting Into Production Part 28mBehind the Scenes2mBehind the Scenes Part 27mZoom Chat: "Tracking Orders in a Small Business" with Shelden of Classic Knot26sBefore You Go Live5mBefore You Go Live Part 24mBefore You Go Live Part 34mDeveloping Your Brand Launch KPI's11mZoom Chat: "Keeping Up With Google" with Courtney from Elle James1mDeveloping Your Brand Launch KPI's Part 21mZoom Chat: "The Importance of Your Pitch Deck" with Phylicia from Black Monarchy48s

10 readings

Student Activity: DIY vs. Hire15mStudent Activity: Scope of Work15mAssignment #9: Bring More Value to Your Pitch Deck10mStudent Activity: Search Strategy 10mStudent Activity: Create SKUs1mAssignment #10: Bring More Value to Your Pitch Deck10mAssignment #11: Bring More Value to Your Pitch Deck10mStudent Activity: Create an E-mail List and E-mail Marketing 15mStudent Activity: Google Analytics15mAssignment #12: Bring More Value to Your Pitch Deck15m

4 practice exercises

#910m#1010m#1110m#1210m

Week4

Week 4

5 hours to complete

Successful Launch of Your Online Business. Now what?

5 hours to complete

17 videos (Total 63 min), 14 readings, 4 quizzes

17 videos

Keeping Up Your Shop7mZoom Chat: "Tracking Inventory As You Grow" with Dawne from Stitch Buffalo2mKeeping Up Your Shop Part 26mZoom Chat: "Listening to the Customer" with Zandra from Zandra Beauty1mKeeping Up Your Shop Part 31mMarketing & Sales Part 17mZoom Chat: "How Social Media Drives Sales" with Dawne from Stitch Buffalo1mMarketing & Sales Part 22mMarketing Channels2mContent Marketing10mContent Marketing Part 21mZoom Chat: "Growing Your Customer Base" with Courtney from Elle James25sPR Overview5mCreate a Press Release3mMedia Pitch6mZoom Chat: "Alternate Ways to Use Your Social Media" with Dawne from Stitch Buffalo35sZoom Chat: "Gaining Confidence" with Phylicia from Black Monarchy55s

14 readings

Student Activity: Website Refresh10mStudent Activity: Staying on Track15mAssignment #13: Bring More Value to Your Pitch Deck15mStudent Activity: Selling on Social Media Channels 10mStudent Activity: Email Campaign15mAssignment #14: Bring More Value to Your Pitch Deck10mStudent Activity: Calendar Strategy15mAssignment #15: Bring More Value to Your Pitch Deck15mStudent Activity: Add PR Activities to Your Content Calendar 202115mStudent Activity: Press Release10mStudent Activity: Media Pitch15mAssignment #16: Polishing Your Pitch Deck45mLaunch Your Online Business Closure1mLaunch Your Online Business Key Take-aways3m

4 practice exercises

#1310m#1410m#1510m#1610m

Reviews

4.8

110 reviews

5 stars
81.66%
4 stars
14.16%
3 stars
2.77%
2 stars
0.83%
1 star
0.55%

TOP REVIEWS FROM LAUNCH YOUR ONLINE BUSINESS

by CAMay 13, 2021

So short a lesson yet so engaging and holistic with the course material. What a way to learn! Had a swell time enrolling and completing this project!

by DMar 21, 2023

This course is perfect for anyone who owns a small business and wants to expand it to the internet. It mostly will teach you how to keep your Online business well organized.

by HPFeb 15, 2022

Waw, guys this is super fantastic course for me as a young entrapreneur. i got exactly all the info i need to establish.

this is indeed a springfield for Young and new entrepreneurs

by JRSep 18, 2022

Informative! Highly-recommended to people who are planning to start their online business or building their presence online on top of their brick-and-mortar store.

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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