Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
This course is part of the Organizational Leadership Specialization
Offered By
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Communication
- Leadership
- Innovation
- Crisis Management
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Leadership Lessons From Great Brands
The Art of Leadership Storytelling Made Simple
Storytelling in Crisis: The Ultimate Marketing Event
Leadership Storytelling and Innovation
Reviews
- 5 stars64.29%
- 4 stars24.56%
- 3 stars8.73%
- 2 stars1.15%
- 1 star1.24%
TOP REVIEWS FROM LEADERSHIP COMMUNICATION FOR MAXIMUM IMPACT: STORYTELLING
I am thankful to coursera and the instructors' team. I was able to learn why storytelling is important for leadership and how to effectively tell stories for success.
I found this course to be very informative, engaging and timely. Really impressed with the Northwestern Org Leadership course structure so far!
The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.
I enjoyed this course tremendously, highly recommended!
Excelente curso para obtener consejos de como comunicarse asertivamente para manejar distinto tipos de situaciones que pueden afectar a la compañía.
About the Organizational Leadership Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.