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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,471 ratings
1,151 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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876 - 900 of 1,138 Reviews for Management of Fashion and Luxury Companies

By Carlos A

Oct 15, 2019

Amazing!

By Sandeep S

Aug 8, 2019

Lobed it

By VITOR M P C

Apr 7, 2019

Awesome!

By Francesca P

Feb 20, 2021

amazing

By Camila

May 30, 2020

Awesome

By Anabela O

Sep 4, 2017

Amazing

By Alba L B C

Sep 4, 2015

Amazing

By SIJO T

Oct 13, 2020

👍👍👍

By TOMAZ R S

Aug 11, 2017

great!

By Marco T

Apr 30, 2017

nice !

By Alexandra F

Sep 18, 2016

great!

By andreabarraganlarco

Feb 22, 2016

Great!

By Riyad A

Oct 10, 2020

GREAT

By Roy A A R

Jul 21, 2020

Good!

By 186 N C

May 23, 2020

Great

By Chenyi Z

Jul 2, 2017

good!

By AmirSadegh R

Apr 19, 2016

Best!

By Allison J P A

Jun 30, 2021

cute

By 袁依婷

Feb 15, 2021

good

By Malavika .

Nov 21, 2020

Good

By MAHAISWARI M

Sep 26, 2020

good

By 19UBAA118

Aug 30, 2020

Nice

By JEETHA R

Aug 24, 2020

Good

By JEETHA R

Aug 23, 2020

Good

By Akshay N

Jul 10, 2020

GOOD