Chevron Left
Back to Digital Media and Marketing Principles

Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,587 ratings
621 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

Filter by:

301 - 325 of 609 Reviews for Digital Media and Marketing Principles

By Margarita B

Jul 9, 2020

Excellent content

By Sazzad H

May 3, 2020

very good course.

By Guillermo A U G

Mar 26, 2020

Very nice course.


Jan 4, 2020

excelennte thanks

By Mohamed Y A A

Feb 17, 2019

Thanks Prof. Mike

By Kashyap J

Aug 22, 2015

Excellent Course!

By jad d

Jan 1, 2021

enjoyed learning

By Khoder K T

Dec 25, 2020

fantastic course

By Steven C

Nov 11, 2020

Very insightful.

By Aber H

Oct 25, 2020

excellent course

By Juan P P

Sep 9, 2020

very good course

By Aastha J

Jun 17, 2020

Great experience

By TusharKumar

Jun 2, 2020

Excellent course

By Bharathi R

May 25, 2020


By Vanessa D M

May 25, 2020

Fantastic class!

By Venka P C

Oct 10, 2019

Excellent course

By Raveena R

Dec 12, 2018

Great experience

By Jaydon

Apr 22, 2018

excellent course

By Raphael d S

Apr 12, 2018

Great oportunity


Oct 11, 2017

Excellent course

By Delvan G

Apr 30, 2021

the best course

By Fakhera A Q

Mar 2, 2021

helpful course

By Enoch D A

Apr 17, 2020

great course .

By Sushan k

Feb 9, 2019

awsome course

By Joseph K

Aug 22, 2018

Great course!