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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,742 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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351 - 375 of 644 Reviews for Digital Media and Marketing Principles

By Asamoah F

Aug 4, 2020

Very helpful

By Raghuraman

May 29, 2020

Great course

By Faizan K

May 27, 2020

Nice Couerse

By Ajeet M

Apr 29, 2020

Great course

By Sarunya W

Jun 16, 2018

Great Course

By Ana C

Jun 11, 2018

Great Course

By Daniel C

Sep 13, 2017

Great course

By Jose S

Sep 12, 2016

Nice course.

By P V

Feb 6, 2016

great course

By Fernando D

Sep 4, 2015

Good course!

By ameli s

Nov 18, 2021


By Amilcar J L R

May 28, 2021


By Jamila A

Feb 5, 2021


By xerud 1

Oct 24, 2020


By Aanchal g

Sep 27, 2020


By Tabitha E S

Sep 25, 2020

Good course


Sep 9, 2020

good course


Aug 19, 2020

nice course

By Rohit Y

Jul 2, 2020

good course

By Sadhana.s (

Jun 27, 2020

Good course

By Shubham D

Aug 13, 2019

Nice course

By Ade A P

Dec 8, 2018

Good Course

By Sidhantha S

Jul 2, 2017

Thank you .

By Daddy a E G

Sep 28, 2016

Enjoyed it!

By Mashael M S A

Nov 25, 2021

very good