Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
Oct 23, 2017
it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.
Oct 07, 2019
Some of the content is useful. Overall the course is not prepared very well. There are typos in the quiz questions and some of the reading material is very average - not what you would expect from a course designed by a respected university. I found I didn't learn as much in this course as some of the others in this specialization because the course designers obviously don't care about the students' engagement of depth of learning experience.
You would be better of reading a few free blog posts on the internet or auditing this course.
By Maria R•
Jan 06, 2016
For multiple modules, the questions were out of order. Some of the videos didn't seem polished to the point that it made me think it was not the final edits?
Also, from other Coursera courses, I really valued interviews and summaries that highlighted the key points (vs a summary of the topics convered).
Finally, the module quizzes didn't seem to highlight the key points, but instead had questions specific to not-so-important details (e.g., which agency created the MB campaign).
By Mauricio P•
May 25, 2017
Great subject matter. Very interesting content. But the presenter kills the course with her obvious reading. Slides could be much better presented and illustrated. Very poor visual aids. Some times the slides are not going at the pace she is reading, because she didn't click on time. She could follow the teleprompter on time avoiding her to make so many pauses and waiting to catch up with the screen. This course has many areas of improvement!
By Alexander S•
Sep 24, 2016
Honestly didn't learn much from this course. The majority of content is simply common sense, and things you'll know if you've spent any time on the internet in the recent years. The good parts were the evaluation of different marketing channels (traditional and digital) and various stats on how people spend from the industry (ownership of TV networks, time spent per day on different media, etc.).
By Jessica P•
Jun 28, 2016
The presenter in this course is hard to follow and does not have good slides. She often does not put her bullet points or lists on the slides ( I am a visual learner and she does not provide enough on screen info) She is really uncomfortable and makes it really hard to listen to her talk. She struggles through the entire presentation which is just super distracting. Content is good though.
Feb 18, 2016
The instructor needs improvement on her presentation skills. She is just reading off the slides instead of providing more examples and scenarios to help student comprehend the material. I have to retake almost every quiz under her courses. In previous courses, I passed quizzes in one try. Please improve material or get a better instructor.
Dec 27, 2015
based on impressions after module 1:
-quality of lectures: just dry material from books. not engaging
- repetitions (videos in reading materials and in lecture) sometimes feeling that it is waste of time
-quizz questions are hardly connected to lectures
disappointed and discouraged. give a try to module 2 and will see.
By Zeynep A K•
May 09, 2016
I think this course could have been more interesting. It was very dry with just slides and majority of the examples were not explained well. Especially the one about the marketing plan was not about plan but about presentation skills. This course content definitely needs update.
By Andrea R•
May 19, 2016
I found this course less engaging than the previous ones in the specialization. I would have appreciated if the video lessons were focusing more on commenting case studies; in many cases I had the impression that the Professor was simply reading the slides...
By Karen H•
Aug 24, 2016
The first week was a bit dry but improved the following weeks. Articles we read were interesting and the assignments were engaging. Since I wanted to achieve a high grade, I found that the weekly assignments took longer to complete than described.
By Arjun S•
Jun 18, 2019
The professor was clearly reading from a prompter, which resulted in the sentences being broken and having a very poor flow. This was improved in the next course with animations and engaging videos, but this course was not enjoyable :(
By Guia G•
May 04, 2017
I don't feel like the videos were helpful in explaining and offering guidance. They were boring and basically repeated everything given in the readings. The delivery should be improved. Kevin Hartman was clearer
By Rex C D•
Mar 06, 2017
The lectures were nothing more than a person reading from the reference text. There seemed to be a lack of understanding of the material--even the jokes were taken from the book (without credit to the author).
By Jana B•
Feb 18, 2017
very boring lectures, the professor should not read the slides, but actually try to speak her own words, because this is causing lost interest and as a result less attention paid and less knowledge received.
By Seif E T A•
Feb 25, 2018
More interaction and better presentation from the instructor and more case studies are needed, I would have read the book by myself and didn't bother to spend any money on this course
By Adarsh T•
Apr 30, 2020
The course is very basic. Week 4 is explained well. However first 2 weeks is just a long drawn thing about what communication is. Btter courses can be found elsewhere
By Jay J•
Nov 03, 2016
This class is more of a Marketing 101 class than a digital marketing class. Interesting, and probably a great class for someone looking for the basics of marketing.
By Avril F M•
Feb 21, 2016
This course is not as good as the ones that are part of the Digital Marketing specialization. It was hard to keep traction and interest to finish it.
By Hana H•
Mar 18, 2018
Professor reads off a screen, its quite obvious and distracting as opposed to other professors that teach this class as a form of a discussion.
By Rhiannon C•
Feb 08, 2016
This was my least favorite of the course. The questions were out of order, the videos and lectures were terrible and dry
By JaiPal Y•
Dec 11, 2017
Long theory bases course, Need to me more practical base, did not expected this form Illinois university
By Volha B•
Feb 06, 2020
Not a lot of usefull information. Too academic language. The manner of speaking is hard to understand.
By Ankit K•
Mar 27, 2017
Too much theoretical.This course should not be a separate course.It can be a part of other course.
By renu m•
Aug 08, 2017
Very very basic and theoretical. Lectures were bookish and uninspiring.
By Victor C•
Dec 01, 2016
I did not like the teacher but I did like the course material.