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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,319 ratings
551 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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376 - 400 of 537 Reviews for Digital Media and Marketing Principles


Apr 27, 2020

Good course with easy learning, but the course is quite old (2016) needs to be updated.

By nishi a

Nov 20, 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

By Harish E

Dec 5, 2016

It has to be more practical oriented with real-time exercises to gain valuable skills

By Dario J V

Aug 12, 2020

Very insightful. Now I feel I have a better understanding of marketing communication

By Amir M M L

Dec 18, 2019

Great Course with good information and resources , but needs more practical chapters

By Mohammad H N

Jul 24, 2020

This course is good but I think they may also focus on how to improve this course.

By Vitor J d O

Apr 26, 2016

Great course for anyone willing to understand and master digital marketing.

By mubasher a

Oct 17, 2020

A course that is go through how the ads and marketing principles go along

By pratibha g

Aug 31, 2016

Very nice concepts which helped me to understand the topics nicely.

By Sombit N

Sep 3, 2015

Very good course to go through as a beginner in Digital Marketing.

By Manisha D

Nov 7, 2016

Quiet informative and good course. It's worth taking the course.

By Deep J G

Jul 14, 2020

The course is informative and interesting with good examples.

By Ulfath J

Jun 26, 2020

good course for an intro into the world of digital marketing

By Marsha M

Apr 21, 2020

Easy to navigate and yet still a challenging course.

By Jc B

Oct 1, 2015

Great overview with good example and PDF. Thanks

By Michel R

Jun 19, 2017

Great course with updated and relevant topics.

By Alexia L

Oct 23, 2018

Good class, especially if you are a beginner

By Ryan K

Oct 12, 2020

It was informative and fit the description.

By Dan S

Apr 6, 2020

Great subject matter, well laid out course.

By Alejandro T

Jun 24, 2019

I would really like more updated contents.

By januario c

Dec 22, 2019

its ok. but is a lot general information.

By Javier V

May 6, 2018

A Good introduction to Digital Marketing

By Sutanu K

Jan 27, 2017

need more video oriented lecture.

By Ivan A

Jun 17, 2018

Good course, very instructive.

By Christian B

Nov 22, 2015

Great overview and tips!