Chevron Left
Back to Digital Media and Marketing Principles

Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,607 ratings
626 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK
Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

DD
Jan 24, 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

Filter by:

376 - 400 of 614 Reviews for Digital Media and Marketing Principles

By Samuel A

Dec 18, 2017

Loved it

By Rachel g

Oct 22, 2017

too good

By Hugo C M

Jan 3, 2016

Awesome!

By Joel D B C

Feb 16, 2021

5 stars

By ALISHER K

Aug 19, 2020

Great!

By Christine

Dec 11, 2017

Great!

By Misbahul A

Jun 29, 2020

great

By Hassan A

Apr 18, 2020

Great

By Kevin O

Apr 8, 2019

Great

By maher a

Feb 6, 2016

great

By 邱舒敏

Aug 23, 2021

good

By Ali a

Nov 5, 2020

k kn

By AKIMANA J d D

Oct 31, 2020

Good

By Patel K

Jul 3, 2020

nice

By Minghao G

Jan 22, 2020

good

By Shashank T

Jan 5, 2020

Good

By Vincent O

Jul 11, 2019

good

By Meera A A

Aug 8, 2021

:)

By Hoàng C P T

Jul 13, 2021

ok

By kareem a

May 28, 2021

By Karolina S

Sep 1, 2017

A

By Asha D

Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

By Mark J

Jul 23, 2020

Would be a lot better without peer reviews. Most of the peers are good but some of them can barely read. A lot of times they'll grade you on the length of your response and not the quality of the response. You could perfectly sum up the concept in two sentences and be docked points because you didn't repeat yourself five times. With peer reviews, the bottom of the bell curve gets the same say as the top of the curve and that is incredibly frustrating.

By Oscar C

May 5, 2020

I like the interviews as they provide a close informative real life experience. I would suggest trying to bring well known companies that everyone could relate to.

The rest of the content was presented quite well.

My only last comment would be on the slides. Bigger fonts with a slide summarizing they key concepts of the topics presented in each chapter would also be positive IMO.

By Heiko D

Aug 21, 2019

Very well made course with clear lectures and good supporting materials (readings and videos).

Up to date content. I particularly liked the interviews of industry insiders.

Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.