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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,585 ratings
621 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK
Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM
Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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601 - 609 of 609 Reviews for Digital Media and Marketing Principles

By Haran E

May 29, 2020

The university of Illinois just now betrayed me without giving my certificate 😭

By Mira G

Mar 31, 2017

Just following a text book, without an added value from the lectures.

By Tianci Z

Feb 1, 2021

You just have a man reading textbook materials for you, 1 out of 10.

By Aboudy E F

Mar 6, 2017

Awful teacher and explanation and material

By Hamse A Y

Sep 16, 2020

great and well informed course

By Moumita D

Sep 5, 2020

Cannot download certificate.

By Thaw Z H

Aug 24, 2015

Such a boring class

By Toh G K J

Jun 18, 2016

Disappointing...

By Vishal R

Feb 7, 2016

No practical