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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,745 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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626 - 644 of 644 Reviews for Digital Media and Marketing Principles

By Emily W

May 24, 2017

This quality of this course is nowhere near that of the other courses. Videos are redundant and poorly executed. Information is not practical or insightful, and often barely related to the main topic. I'm very disappointed in this course and would not recommend it to others as a standalone course.

By CHAKRAVARTI V

Jul 4, 2020

The course is designed in a well structured manner and helps in enlightening the existing knowledge. but, the procedure of issuing of certificate (which requires submission of id proof ) is little bit confusing and doubtful.

By Deleted A

Sep 26, 2015

Incorrect references, subtitles that do not follow the video. Questions in the questionnaires that have not been studied and which one does not even know where to find references. The worst course of this certificate.

By Евгений Б

Oct 10, 2015

This course seems to have interesting content and presentation, but the quiz concerns the materials not covered in lectures or readings (be it required or supplementary). This is totally confusing.

By Issa M

May 21, 2017

The Instruction of this course is nonprofessional at all, I didn't pay money for someone to read me a book content. Im sorry but this course is waste of time.

By Juan C C P

Feb 11, 2018

Interesting concepts, but you are going to get a felling of "you need some hands on activities in order to understand." Activities are simple.

By Rainer S

Mar 8, 2016

Wow that was a waste of my time.

So many broken elements, mistakes etc. Last minute rush job putting this course together.

By Ifen

Mar 19, 2016

The professor is just reading the text. Not really a good example of interactive e-learning content.

By Erin P

Feb 17, 2016

Professor just re-iterated text and readings. Lectures were poor and provided no insights

By Jane M T

Jun 6, 2016

There is insufficient peers to review. The content is mostly theory from the e-textbook.

By Luis A F L

Mar 17, 2016

Hated the course and the content. I truly regret investing my money on this course.

By Haran E

May 29, 2020

The university of Illinois just now betrayed me without giving my certificate 😭

By Mira G

Mar 31, 2017

Just following a text book, without an added value from the lectures.

By Tianci Z

Feb 1, 2021

You just have a man reading textbook materials for you, 1 out of 10.

By Aboudy e f

Mar 6, 2017

Awful teacher and explanation and material

By Moumita D

Sep 5, 2020

Cannot download certificate.

By Thaw Z H

Aug 24, 2015

Such a boring class

By Toh G K J

Jun 18, 2016

Disappointing...

By Vishal R

Feb 7, 2016

No practical