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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,573 ratings
617 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK
Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

DD
Jan 24, 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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351 - 375 of 605 Reviews for Digital Media and Marketing Principles

By REENA S

Jun 25, 2021

wwonderful

By Caliph O

Dec 13, 2020

Thank you!

By Amanda O

Dec 13, 2016

Excellent!

By KARNATI S P

Jul 23, 2021

Excellent

By vayugundla v p

Jul 23, 2021

excellent

By Sandra l c c

Apr 28, 2021

excellent

By Adnan k

Sep 11, 2020

Excellent

By Shrishti S

Jul 5, 2020

Thank you

By Lucia D

Jul 5, 2020

very good

By Prasenjit B

May 14, 2020

very good

By Margarito Z

Jul 18, 2019

Excelente

By Jaime A M B

Jun 18, 2018

Excelent!

By Akash M

Oct 30, 2017

Very nice

By Claudio D S F

Oct 17, 2017

very good

By Praewan S

Jul 6, 2021

Flexible

By JISHNU D M

May 26, 2020

Good one

By Eman K A H

Jun 20, 2018

Exellent

By Samuel A

Dec 18, 2017

Loved it

By Rachel g

Oct 22, 2017

too good

By Hugo C M

Jan 3, 2016

Awesome!

By Joel D B C

Feb 16, 2021

5 stars

By ALISHER K

Aug 19, 2020

Great!

By Christine

Dec 11, 2017

Great!

By Misbahul A

Jun 29, 2020

great

By Hassan A

Apr 18, 2020

Great