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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,171 ratings
511 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews


Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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351 - 375 of 499 Reviews for Digital Media and Marketing Principles

By Manisha D

Nov 07, 2016

Quiet informative and good course. It's worth taking the course.

By Deep J G

Jul 14, 2020

The course is informative and interesting with good examples.

By Ulfath J

Jun 26, 2020

good course for an intro into the world of digital marketing

By Marsha M

Apr 22, 2020

Easy to navigate and yet still a challenging course.

By Jc B

Oct 01, 2015

Great overview with good example and PDF. Thanks

By Michel R

Jun 19, 2017

Great course with updated and relevant topics.

By Alexia L

Oct 23, 2018

Good class, especially if you are a beginner

By Ryan K

Oct 12, 2020

It was informative and fit the description.

By Dan S

Apr 06, 2020

Great subject matter, well laid out course.

By Alejandro T

Jun 24, 2019

I would really like more updated contents.

By Januario C P

Dec 23, 2019

its ok. but is a lot general information.

By Javier V

May 06, 2018

A Good introduction to Digital Marketing

By Sutanu K

Jan 27, 2017

need more video oriented lecture.

By Ivan A

Jun 17, 2018

Good course, very instructive.

By Christian B

Nov 22, 2015

Great overview and tips!

By James T S

Aug 21, 2015

Great course, Thank you!

By sohaila s e a

Nov 18, 2018

thanks for your effort

By Jaime R

Nov 27, 2015

Very interesting stuff

By Muskan R

Jun 07, 2020

great and insightful

By R S

Aug 29, 2020

It was really Good.

By Ahmed Z

Apr 02, 2016

A wonderful course.

By Lisseth M

Mar 02, 2019

Interesting course

By Nikolas P

Aug 03, 2016

Pretty good course

By Alfredo A

Jul 20, 2019

Very good course


Oct 24, 2020

excelente curso