The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
By Nicolay K•
The course provided a good structure and various contents and reading / video resources. It is very advantageous that the presentation slides are being shared. However, the course might need some updating as some links from the resources are outdated. Sometimes, the video presentations and interviews seemed a bit mechanic. Also, I was missing to see the professor's / his chair's own publications and academic research in this field, such academic insights should be part of the readings and resources.
By Beth H•
Don't really like the structure of the course, in that each module is divided into several sub-sections, each with its own video. I think this would work better as 1-2 sections. It seems I'm clicking through several 3-10 minute videos, and having to watch the intro over again each time.
Also, delivery of material by instructor is rigid and unnatural. Seems info is just read from the screen, which doesn't really add much value above and beyond me reading it myself.
By Omar S•
The content of this course is very good. However I feel it is unfortunate that the lecturer did not make an effort in preparing the presentation of the material. This makes a huge difference. Especially when it is an online course, the lecturer needs to bring the story to life rather than simply reading with hesitation from the slides in most instances.
By lance h•
The content was good, however Prof Clifton is very difficult to listen to and watch on the videos. Mistakes in the PPT and her presentation skills do not meet the expected standard. She seemed as though she didn't know the material and is seemingly unaware of what is required for successful on-camera delivery of lectures.
By Sushmita A•
The course provided good information however I felt that more examples and study material should be provided. Also, the course seems to have old content and hasn't been updated in quite a while so the data seems a little outdated. I would suggest Coursera to update this course. The professor Mr. Mike Yao is a good teacher.
By Ananya I H•
I like this course and the instructor has my heartfelt gratitude. This course was insightful and I really enjoyed the interviews. However, I thought this course could contain more real life "day-to-day" example. So, in order to make the topics crystal clear, the course takers, in my opinion, need to do their own research.
By Laura C R•
The professor is reading all the time and the pace of the lectures is not very engaging. The lecturer should give the class in a natural way. And the content of the lecture was exactly the context of the readings so they didn't offered new ideas, or topics.
By Hector V G•
The books, readings, and additional resources for studying are really good and helpfull. The only thing is that the videos where they explain the courses could be more fluid, dynamic and with a better domain of the tool by the professor.
By Rishabh g•
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
By Sandra O M G•
The proposition of the course is very interesting. The content, especially from the required book is very good but I think the instructor could dive deeper in the content of her lectures and they could be a little bit more dynamics.
By Reynaldo G•
The final assignment difficulty is above the level of the instruction given by the instructor. Other coursera courses apply a different methodology, they teach you with examples then you apply those examples in the final assignment
By Deleted A•
Preface: I audited the course. Similar to the other courses in the Specialization, the course is a reading-heavy course with the videos being supplemental. Decent primer for those who haven't been following digital trends.
By David M•
Somewhat basic, and many of the examples are dated. Digital marketing is relatively new, with rapid changes and innovation. Using materials that are 3-5 years old is not ideal, and in some cases outright misinformation.
By Sameeya R•
Good information about digital marketing in principal in this course but Weak Content. unclear course plan. overall the previous 3 courses of the specialization were more of a value addition than this one.
By Dmytro S•
The course is really worse than previous too. Information is to abstract, the teacher tells some obvious things. The one thing I liked are course materials - for this I give 3 stars, not 2.
By Thiện L•
Among my registered courses in the specialization this course is the one that should be invested with more effort from creators in order to give students more practical lessons. Regards.
By Sanchit M•
The tutor doesn't seem very interactive and original. It is evident that she is just reading from some screen and the content covered are almost exactly the same as written in the book.
By Sandra T•
If you're doing the whole Digital Marketing Specialization course, this is very similar to previous courses. Not a lot of new information presented as the fourth course in the program.
By Joshua Y•
The lesson is informative but the course professor does not share value on each slide. She's reading each point and does not provide additional insight.
By Nelson D C G•
Good course but it's too much academic, I can see that you were talking things you don't understand or read a script without put any of your efforts.
By Ashley A•
Course was pretty boring, repetition of Digital Marketing previous modules, would appreciate it more if the professor did a better presentation!
By Akarsh M•
The lectures were monotonous and I felt that they were very lengthy. The topics that the professor taught could have ween wrapped up in a week.
By Mirela P•
There was a lot of text on the slides and I felt like it was not supported by sufficient real life examples. Other than that, good work.
By Lisa S•
While the information was excellent, I felt like there could have been more practical, interesting ways of presenting the material.
By Harikrishna P•
Great Course although I would have loved it if the instructor gave more real life examples (from outside the prescribed readings)