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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,605 ratings
625 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK
Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM
Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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526 - 550 of 613 Reviews for Digital Media and Marketing Principles

By Louis C

Aug 25, 2016

This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.

By Karen F

Apr 18, 2020

Good content but the peer-grading system is compromised by users who don't understand / follow the guidelines set

By Andrew O

Feb 21, 2018

It is a good overview but there are errors on week 4 (especially the quiz) and the instructor is a bit dry.

By Marcus U

Oct 30, 2017

They put the right content in evidence but I felt miss more market experience from the tutor in this field.

By Santoshkumar P

Jun 25, 2018

Thanks for updating the resources. The interviews were a great addition and added a lot of insight.

By Bente N

Apr 11, 2017

This Module was very interesting. It just have to be updated as things change so fast!

By Romain V

Feb 9, 2016

The landscape is quite basic and would require further development to be more relevant

By Gisela S

Feb 23, 2020

Overall is fine. Possible room for improvement will be the case study questionaries.

By Paschalis A

Sep 8, 2015

Some times the questions in the test were in my opinion irrelevant to the material.

By Benjamin D

Jun 14, 2020

This course could be improved by assignments that require more critical thinking.

By Daniel A M H

Nov 9, 2020

Very good information but the way it was presented was very bored and sistematic

By Subhajyoti C

Aug 2, 2020

This course covers the topics only superficially but with not enough details.

By Michelle A H

Aug 20, 2016

The content is good, but the way the lectures are given not so much.

By Ng K W

Feb 19, 2017

The lecturer seems to be reading off the text - could be better.

By C K L

Mar 15, 2016

Course was poorly put together with errors that are not fixed.

By Gaurav B

Sep 15, 2019

Good Lectures and Videos.

Practical Example are Not Provided.

By Xueyan X

May 31, 2019

Quite basic stuff, only the AR/VR part was interesting.

By Cesar A N

Sep 11, 2016

The video lectures are not engaging at all.

By Alexandru S

Feb 3, 2016

A little bit too basic, I expected more.

By Aglaja J

Sep 9, 2016

not very creative in terms of approach

By Nicolas L

Nov 11, 2019

Interesting but a little tedious

By Rodrigo C R

Sep 16, 2015

very slow pacing but ok content

By Faiza C

Aug 10, 2017

Too much of theory.

By Natalye P

May 1, 2017

I am taking the Digital Marketing Specialization and this has been the poorest course I have taken thus far. The instructor is obviously reading directly from a script because of her constant long pauses between words and how frequently she gets lost when presenting information. She also clicks to new slides and bullet points at the wrong time which is very disruptive. The information presented on the slides really does not summarize what she is saying at all and I constantly had to refer to the transcript to get the information I needed to write down.

The assesment questions for this course are also quite poor and a lot of the time need to be further researched online. The quiz questions also seem more involved than the lectures presented and can need some researching as well. I was looking forward to this course and I am disappointed. The instruction for this course seems like she does not the subject well enough to provide insight and quite possibly as if this is the first time she is giving a lecture/presentation.

By Sofia P

Feb 15, 2017

This type of course structure may work at an undergrad level, but for continuing education it is sub-par.

The video lectures were the instructor reading the slides, reading from the course reading, or showing videos that were listed in the course reading. The course quizzes had too many questions that focused on memorizing details from the case studies or a statistic shown for a bit in the lectures rather than try to foster understanding of the material.

There were some technical issues such as links from the course readings expiring and not being replaced, in-lecture questions dealing with a subject matter different from the topic of the lecture, etc.

The one good thing from this course - it uses a great textbook (free), which provides lots and lots of useful data and insights into digital marketing - and this is the sole reason the course gets 2 stars instead of 1.