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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,742 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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201 - 225 of 644 Reviews for Digital Media and Marketing Principles

By Fabian P

Nov 7, 2018

good course with a lot of communication details.

By Cesar S

Aug 15, 2020

Excellent course to start in Digital Marketing.

By shruti s c

May 13, 2020

i am not able to get my certificate please help

By Tomomasa A

Mar 29, 2016

I could understand various "Digital Marketing".

By Ali H

May 5, 2021

was an amazing experience can't wait for more.

By Tumisang P

Nov 10, 2020

i have learnt things i did not know. thank you


May 22, 2020

good series but need some creativity in videos

By Kanika B

Sep 19, 2020

this helped me in learning so many new things

By Omar S O

Mar 11, 2019

I loved it! I highly and deeply recommend it!

By Mahesh V

Apr 22, 2018

The course is very good on digital landscape.

By Eshraga E

Nov 16, 2021

دورة مفيدة بكل المقاييس افخورة بأنني اجتزتها

By Shrejus P

Aug 20, 2020

very interesting and knowledgeable course...

By Ishan K

Jun 1, 2020

i get to learn a lot about digital marketing

By Warawut G

Apr 5, 2022

Thank you for The Digital Marketing course.

By Liu X

Sep 24, 2020

Excellent professor! Thank you sooom much!!

By Maria R L P

Sep 28, 2021

The best course of marketing i ever took!

By Deleted A

Sep 7, 2020

very interesting and enlightening course

By Md A R S

Sep 6, 2020

learn cool things about Digital Media :)

By Annette A

Aug 16, 2020

Key points well emphasized learned a lot


Nov 15, 2020

Good course. Go for it.😍👍👍👍👍👍👍👍

By Oscar C

Apr 16, 2020

Great teacher, materials and resources.


Apr 10, 2020

The course is very simple and valuable.

By Christian M N

Sep 29, 2020


Really in the digital strategy.

By Podshivalova I

Aug 10, 2020

Very interesting and structured course

By Hailemariam K G

May 18, 2019

I have learned a lot from this course!