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Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

550 ratings
112 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

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76 - 100 of 111 Reviews for Marketing Management I

By Arup k d

Apr 19, 2018

very appreciable course


Dec 25, 2019

thanks fo the coursera

By Naing L A M

Jan 29, 2019

Very useful course.

By Sagarkumar P

Jul 22, 2017

Very Comprehensive.

By Erich W

Sep 21, 2018

Excellent Course!


Jan 10, 2020

Awesome learning

By Reuben K J

Dec 27, 2019

Very Informative

By Muhammad S

Jan 26, 2018

Excellent Course

By Nikhil K S

Nov 30, 2018

Great learning

By Srilakshmi T

Sep 13, 2019

Excellent !!!

By Gerardo A J

Feb 04, 2018

Great Course!

By Marziye

Sep 04, 2017

Great course!

By Vivek B

Jan 31, 2020

Great course

By Michael R

Feb 10, 2018

Great staff!


Dec 15, 2019

very useful

By Lokesh

Feb 20, 2019

Good course

By Goddete C

Mar 17, 2018

Very well!

By Chandhini x

Dec 27, 2019


By Santhosh k G J

Dec 11, 2019


By luis S P V

Dec 03, 2017


By Sumita S

Mar 30, 2018


By Ignacio M D

Sep 07, 2019


By Alessandro V

May 27, 2017


By Victor L

Jan 04, 2020


By Prashant R

Dec 27, 2019