This course is part of the Text Marketing Analytics Specialization

Chris J. Vargo +1 more instructor

Offered By

Part of the Master of Science in Data Science degree
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Text Marketing Analytics SpecializationUniversity of Colorado Boulder

About this Course

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Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.
This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 3 of 3 in the

Text Marketing Analytics Specialization

Intermediate Level

Basic Python proficiency, including Python's built-in functions, logic, and data structures, is recommended.

Approx. 10 hours to complete

English

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What you will learn

Describe the concept of network analysis and related terminology
Apply network analysis to marketing data via a peer-graded project
Visualize a network based on centrality and other statistics via homework
Extract marketing insights from a network via a peer-graded project

Skills you will gain

Python Programming
Network Analysis
Text Datasets
Marketing Analytics
Social Network

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 3 in the

Text Marketing Analytics Specialization

Intermediate Level

Basic Python proficiency, including Python's built-in functions, logic, and data structures, is recommended.

Approx. 10 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Chris J. Vargo

Associate Professor

College of Media, Communication and Information

55,327 Learners

7 Courses

Scott Bradley

Senior Engineer

Medill School of Journalism

1,011 Learners

3 Courses

Offered by

University of Colorado Boulder

Start working towards your Master's degree

This course is part of the 100% online Master of Science in Data Science from University of Colorado Boulder. If you are admitted to the full program, your courses count towards your degree learning.

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Syllabus - What you will learn from this course

Week1

Week 1

1 hour to complete

Network Analysis Introduction and Terminology

1 hour to complete

2 videos (Total 32 min), 3 readings

Week2

Week 2

1 hour to complete

Network Analysis Data Structures and Calculations

1 hour to complete

2 videos (Total 20 min), 1 reading, 1 quiz

Week3

Week 3

4 hours to complete

Preparing and Visualizing Social Networks

4 hours to complete

1 video (Total 17 min), 2 readings, 2 quizzes

Week4

Week 4

4 hours to complete

Preparing and Visualizing Semantic Networks

4 hours to complete

1 video (Total 12 min), 2 readings, 2 quizzes

About the Text Marketing Analytics Specialization

Marketing data are complex and have dimensions that make analysis difficult. Large unstructured datasets are often too big to extract qualitative insights. Marketing datasets also are relational and connected. This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis. Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python. This specialization can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Network Analysis for Marketing Analytics

About this Course

What you will learn

Skills you will gain