About this Course

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Learner Career Outcomes

55%

started a new career after completing these courses

40%

got a tangible career benefit from this course

23%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Students should be somewhat fluent in the use of basic composition-friendly software. PowerPoint, Keynote, and InDesign are all ideal.

Approx. 29 hours to complete
English
Subtitles: English, Italian, Arabic

Skills you will gain

GraphicsTypographyPresentationGraphic Design

Learner Career Outcomes

55%

started a new career after completing these courses

40%

got a tangible career benefit from this course

23%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Students should be somewhat fluent in the use of basic composition-friendly software. PowerPoint, Keynote, and InDesign are all ideal.

Approx. 29 hours to complete
English
Subtitles: English, Italian, Arabic

Offered by

University of Colorado Boulder logo

University of Colorado Boulder

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(6,955 ratings)Info
Week
1

Week 1

3 hours to complete

Module 1: Getting Started

3 hours to complete
12 videos (Total 32 min), 3 readings, 2 quizzes
12 videos
(Optional) What's So Great About The Capstone? (For New Learners)3m
(Optional) From Writing to Design; the Handoff2m
(Optional) The Importance of Designing Well1m
Course Overview2m
Course Prerequisites2m
Glossary of Design Terms5m
Professionalism in Design2m
Designing with a Critical Eye1m
Developing a Design Vocabulary1m
The Importance of Inspiration1m
Unexpected Places Yield Unexpected Results4m
3 readings
A Few Important Points About This Course10m
A Glossary of Design Terms15m
Developing a Design Vocabulary10m
1 practice exercise
Glossary Quiz20m
Week
2

Week 2

8 hours to complete

Module 2: The Blank Canvas

8 hours to complete
15 videos (Total 65 min), 5 readings, 2 quizzes
15 videos
Introducing the Grid4m
The Grid and Audience Perception4m
The Power of Negative Space2m
Introducing the Palette1m
Type Is the Message6m
Type Anatomy5m
Type Families7m
Type Formatting9m
Creating with Type3m
Color and Its Meaning3m
Color and the Natural World3m
Image Treatment2m
Creative Cropping4m
Graphic Elements2m
5 readings
Practicing Building Grids1h 30m
Practicing Negative Space1h 30m
Why Designers Use Templates10m
Practicing Templates10m
Practicing Cropping10m
2 practice exercises
Typeface Quiz20m
Seeing Design 'Tricks' in Action12m
Week
3

Week 3

10 hours to complete

Module 3: Tricks of the Trade

10 hours to complete
12 videos (Total 34 min), 4 readings, 1 quiz
12 videos
Designing with a Closed Set of Elements: The Clarity Guitars Ad45s
Contrast4m
White Space3m
Repetition in writing, design, and presentation1m
Rhythm or Repetition2m
Sublimation2m
Interlocking Elements2m
Introduction to Tension5m
Tension and Movement4m
Targets and Portals3m
Establishing Priorities2m
4 readings
Using the Closed Set10m
Practicing Contrast 21h
Practicing Tension45m
Practicing Logos45m
Week
4

Week 4

7 hours to complete

Module 4: Revision and Distance

7 hours to complete
4 videos (Total 14 min)
4 videos
You Are Your Own Worst Critic3m
Looking Back at Best Practices4m
Moving Forward: Public Speaking1m
2 practice exercises
Rubric Training Quiz 145m
Rubric Training Quiz 245m

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About the Effective Communication: Writing, Design, and Presentation Specialization

Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do. What our students say: "A life-changing specialization." "Simple yet powerful rules." "Essential for everyone."...
Effective Communication: Writing, Design, and Presentation

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • Learners need some familiarity and access to presentation software like Microsoft PowerPoint, Google Slides, and Apple Keynote. Although it is not required, design students may also use programs like Adobe Photoshop, Illustrator, or InDesign.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.