About this Course

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Learner Career Outcomes

27%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English
Subtitles: English, Arabic

Skills you will gain

GrammarCommunicationBusiness WritingWriting

Learner Career Outcomes

27%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English
Subtitles: English, Arabic

Offered by

University of Colorado Boulder logo

University of Colorado Boulder

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Building Great Business Writing

2 hours to complete
13 videos (Total 49 min), 3 readings, 4 quizzes
13 videos
What's So Great About the Capstone?3m
What is Good Writing?2m
Be the Windowpane3m
Waste No Time2m
Don't Sound Smart; Be Smart4m
Own Your Ideas3m
Everyone Needs an Editor; or, the Story of My Failure5m
Who are you?3m
Appearance Matters3m
Looking Your Best4m
Dave Gives Pointers: Type is the Message5m
Success!2m
3 readings
A Few Important Points About This Course5m
Why Johnny Can't Write and Employers Are Mad10m
You Can Never Be a Worse Writer Than I Was10m
4 practice exercises
Simplifying Sentences6m
Edit out the Wishy-Washy6m
Improve Memos with Design Elements4m
Writing Principles and Design20m
Week
2

Week 2

2 hours to complete

The Formula for Writing Success

2 hours to complete
9 videos (Total 40 min), 2 readings, 4 quizzes
9 videos
Great Writers Are Great Revisers2m
The Organizational Scaffold You Need for Everything4m
Quentin, William, and Dave Brainstorm the Memo4m
Bonus Video: The Basics of Greatness6m
A Blank Page: Facing the Void6m
Say it: The Body Paragraphs6m
Building Out the Scaffold4m
The Conclusion Concludes1m
2 readings
Have No Fear of English as a Second Language10m
New York Times: "What Corporate America Can't Build: A Sentence"5m
4 practice exercises
The Elements of the Scaffold6m
Compare Openings6m
Starting with the Most Important Point6m
Practicing the Scaffold15m
Week
3

Week 3

7 hours to complete

Crafting Powerful Writing

7 hours to complete
15 videos (Total 51 min)
15 videos
The First Paragraph Roadmap5m
Signposting with Topic Sentences4m
William on Voicing Writing: How Does it Sound?2m
Writing a Paragraph4m
Revising a Paragraph4m
The Conclusion Concludes (Reprise)1m
Does Good Grammar Matter?2m
Grammar Blast: I vs. Me3m
Grammar Blast: Mangled Modifiers5m
Grammar Blast: Serial or Oxford Comma2m
Grammar Blast: Pronoun Problems3m
Grammar Blast: Apostrophe Abuse3m
Grammar Blast: Your, You're, Their, They're, There2m
Grammar Blast: That vs. Which2m
12 practice exercises
What Goes in the First Paragraph?6m
Writing Strong Topic Sentences6m
Critique These Conclusions6m
I vs. Me6m
Fix These Modifiers6m
Serial Comma Practice6m
Pronoun Placement6m
Apostrophe Practice6m
Your vs. You're, There vs. Their vs. They're: Test Your Skill!6m
That vs. Which6m
Rubric Training Quiz20m
Rubric Training Quiz20m
Week
4

Week 4

3 hours to complete

Activate Your Voice!

3 hours to complete
15 videos (Total 50 min), 1 reading, 8 quizzes
15 videos
Check Your Scaffold1m
Keep It Simple4m
Brevity is the Soul of Wit5m
Dave on How Logo Design Reflects Brevity and Clarity5m
Always be Specific; Avoid Generalities and Jargon5m
The Power of Active Voice5m
Limit Crutch Verbs2m
Cut Prepositional Phrases2m
Don't Repeat Words1m
Always Proofread45s
A Word on Email3m
Long Documents, in Brief2m
In Conclusion4m
Time to Design: Dave Takes the Memo1m
1 reading
Credits3m
8 practice exercises
Simplify Sentences6m
Edit Out Generalities and Jargon6m
Identify Passive Voice6m
Change from Passive to Active6m
Remove "to be" and "to have"6m
Edit out Prepositional Phrases6m
Finding Repeated Words6m
Final Editing Quiz25m

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About the Effective Communication: Writing, Design, and Presentation Specialization

Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do. What our students say: "A life-changing specialization." "Simple yet powerful rules." "Essential for everyone."...
Effective Communication: Writing, Design, and Presentation

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • A word processing program, like Microsoft Word, will be helpful for completing this course.

More questions? Visit the Learner Help Center.