Promoting Yourself at Work: Branding & Networking

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Promoting Yourself at Work: Branding & Networking

This course is part of Career Effectiveness: Balance, Networking & Collaboration Specialization

Instructor: Evan Kimbrell

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Build a sustainable networking and visibility system that feels authentic, not transactional
Create stronger career opportunities through outreach, mentors, sponsors, and case stories
Promote your work ethically through content, communication, and everyday reputation-building habits

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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This course is part of the Career Effectiveness: Balance, Networking & Collaboration Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course will help you build a practical, sustainable system for professional visibility without feeling fake, pushy, or overly self-promotional. You’ll learn how to maintain real relationships, reach out with confidence, conduct informational interviews that create value, and identify mentors and sponsors who can support your growth. You’ll also learn how to show your work through content, case stories, internal talks, and everyday communication habits that strengthen your reputation over time.

What makes this course unique is its grounded, non-gross approach to personal branding and networking. Instead of treating visibility like self-promotion for its own sake, the course shows how relationship-building, generosity, credibility, and consistency work together. It gives you practical systems you can actually use: relationship pipelines, lightweight CRM habits, outreach cadences, content strategies, and a personal visibility plan that fits real life. Whether you want to grow inside your current company or create more external career opportunities, this course will help you become more visible, more trusted, and more top of mind in a way that feels authentic.

What's included

3 videos9 readings2 assignments

3 videosTotal 18 minutes

Networking as Relationship Pipelines (Warm, Dormant, New)6 minutes
Giver Mindset & Value Exchanges6 minutes
Lightweight CRM Habits7 minutes

9 readingsTotal 165 minutes

Why Relationship Depth Beats Contact Volume10 minutes
Worksheet: Relationship Pipeline Mapper15 minutes
Going deeper into relationship pipelines and networking that lasts25 minutes
Example Pack: 20 Small Professional Gestures That Create Real Value10 minutes
15 Non-Awkward Ways to Offer Value10 minutes
Making networking feel generous, useful, and sustainable35 minutes
Example Pack: 15 Great CRM Entries15 minutes
Weekly Relationship Review Checklist15 minutes
Going deeper on building a lightweight personal CRM30 minutes

2 assignmentsTotal 90 minutes

Module 1 Knowledge Check30 minutes
Build Your Relationship Pipeline: Mira’s Network Mapping Scenario60 minutes

What's included

3 videos6 readings2 assignments

3 videosTotal 17 minutes

Outreach Cadences That Don’t Feel Awkward5 minutes
Informational Interviews that Don’t Waste People’s Time6 minutes
Mentor & Sponsor Mapping6 minutes

6 readingsTotal 160 minutes

Weak Outreach vs Strong Outreach15 minutes
Practical guides for outreach that feels natural, specific, and easy to answer30 minutes
Worksheet: Informational Interview Prep Builder30 minutes
Sharpening your approach to informational interviews40 minutes
Examples List: Mentor Behavior vs Sponsor Behavior10 minutes
Mapping mentors and sponsors for real career momentum35 minutes

2 assignmentsTotal 90 minutes

Module 2 Knowledge Check30 minutes
Applying Outreach, Informational Interviews, and Mentor/Sponsor Mapping60 minutes

What's included

3 videos6 readings2 assignments

3 videosTotal 21 minutes

Content Strategy for Career Visibility (LinkedIn, Slack, Communities)8 minutes
Portfolio Pieces & Case Stories from Everyday Work7 minutes
Public Speaking, Panels & Internal Visibility7 minutes

6 readingsTotal 135 minutes

Examples List: One Work Insight, Three Different Posts15 minutes
Turning everyday updates into a visibility strategy30 minutes
What Makes a Work Example Credible, Not Just Impressive10 minutes
Strengthening your case stories and work portfolio30 minutes
Examples List: Weak Speaking Topics vs Strong Speaking Topics15 minutes
Extending your visibility through talks, panels, and internal knowledge-sharing35 minutes

2 assignmentsTotal 90 minutes

Module 3 Knowledge Check30 minutes
Show Your Work: Content, Case Stories, and Internal Visibility60 minutes

What's included

3 videos6 readings2 assignments

3 videosTotal 20 minutes

Ethical Self-Promotion (Signal, Don’t Brag)6 minutes
Integrating Branding into Daily Work8 minutes
Your Personal Visibility System (Putting It All Together)7 minutes

6 readingsTotal 155 minutes

Worksheet: Ethical Self-Promotion Message Builder30 minutes
Practicing self-promotion with accuracy, generosity, and trust35 minutes
Examples List: Ordinary Work Behaviors → Stronger Brand Signals10 minutes
Making your day-to-day work reinforce your brand35 minutes
Why Visibility Systems Fail (and How to Make Them Stick)10 minutes
Building a visibility rhythm you can actually sustain35 minutes

2 assignmentsTotal 90 minutes

Module 4 Knowledge Check30 minutes
Build Your Ethical Visibility Plan60 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Evan Kimbrell

PracticalGrowth

20 Courses1,057 learners

Offered by

PracticalGrowth

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.