University of Virginia

Business Growth Strategy

This course is part of Business Strategy Specialization

Taught in English

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Michael Lenox
Jared Harris

Instructors: Michael Lenox

39,122 already enrolled

Course

Gain insight into a topic and learn the fundamentals

4.7

(657 reviews)

|

96%

10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to identify and evaluate opportunities to scale an organization

  • How to enter new markets and apply game theory to analyze, assess, and respond to competitors

  • How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth

  • How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(657 reviews)

|

96%

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Business Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there.

What's included

12 videos4 readings1 quiz

Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position.

What's included

8 videos1 quiz

Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth.

What's included

12 videos1 quiz

Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.

What's included

11 videos1 reading1 quiz1 peer review

Instructors

Instructor ratings
4.9 (96 ratings)
Michael Lenox
University of Virginia
24 Courses452,637 learners

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