This course is part of the Design Thinking Specialization

Jeanne M. Liedtka

Offered By

Design Thinking SpecializationUniversity of Virginia

About this Course

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Welcome Designers!
In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do.

Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 4 in the

Design Thinking Specialization

Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 13 hours to complete

English

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What you will learn

How to use a variety of important design thinking tools to generate ideas
How to connect with customers on a human level
How to think creatively in order to discover more about potential clients

Skills you will gain

Strategic Thinking
Innovation
Innovation Management
Design Thinking

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 4 in the

Design Thinking Specialization

Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 13 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Jeanne M. Liedtka

United Technologies Corporation Professor of Business Administration

Darden School of Business

447,403 Learners

11 Courses

Offered by

University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

Stakeholder Map

3 hours to complete

6 videos (Total 30 min), 3 readings, 1 quiz

Week2

Week 2

4 hours to complete

Job to be Done and Ethnographic Interviews

4 hours to complete

12 videos (Total 48 min), 3 readings, 1 quiz

12 videos

Reframing using Job to be Done3mJob to be Done Two Components4mEthnographic Interviewing6mTools in Use- Framing at the Mayo Clinic2mTools in Use- Framing in Hospital Settings2mTools in Use- The Job to be Done at Pfizer2mKINGWOOD Overview6mKINGWOOD Defining the Problem2mKINGWOOD Adapting Research Tools6mKINGWOOD Involving Key Stakeholders2mKINGWOOD Using Visualization2mKINGWOOD Developing Empathy5m

3 readings

Welcome to Week 210mProject Activity - Job To Be Done1hProject Activity - Ethnographic Interviews1h

1 practice exercise

Week 2 Quiz30m

Week3

Week 3

3 hours to complete

Journey Map

3 hours to complete

7 videos (Total 32 min), 1 reading, 2 quizzes

Week4

Week 4

3 hours to complete

Personas

3 hours to complete

6 videos (Total 22 min), 2 readings, 1 quiz

About the Design Thinking Specialization

In this Specialization, you will master design thinking competencies in an engaging hands-on, project-based format. We will guide you through a detailed 14-Step process where you will tackle a human-centered problem that you want to solve. You will learn and practice all of the most important tools from the field of human-centered design to generate ideas and connect with your customers on a human level. You will then deepen your practice by taking an in-depth journey through six key phases of the design thinking process, from immersion to learning-in-action, and explore the shifts in mindsets and skillsets that accompany them.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Design Thinking: Discovery Tools

About this Course

What you will learn

Skills you will gain