University of Virginia

Design Thinking: Ideas to Action

This course is part of Design Thinking Specialization

Jeanne M. Liedtka

Instructor: Jeanne M. Liedtka

5,521 already enrolled

Gain insight into a topic and learn the fundamentals.
4.6

(50 reviews)

Beginner level

Recommended experience

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

(50 reviews)

Beginner level

Recommended experience

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to turn insights gathered during the design thinking process into action

  • How to generate solutions and turn ideas into key concepts

  • How to move from ideation to experimentation

Details to know

Shareable certificate

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Assessments

5 assignments

Taught in English

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This course is part of the Design Thinking Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course

Welcome to the course! In this first week, we will continue our 14-Step process with Steps 8 and 9, in which you will brainstorm ideas and develop concepts related to your chosen project.

What's included

5 videos3 readings1 assignment1 discussion prompt

Welcome to Week 2! This week we move from hypothesis generation to hypothesis testing and from idea generation to idea evaluation.

What's included

13 videos3 readings1 assignment1 discussion prompt

In Week 3 we transition from "What Wows?" to "What Works?". We will focus on Step 12 and Step 13 of your design process.

What's included

10 videos2 readings1 assignment1 discussion prompt

In Week 4 you will push further into the design and execution of in-market experiments.

What's included

11 videos1 reading1 assignment1 peer review1 discussion prompt

It's hard to believe, but we've reached Step 15, the last step we have for you! In Step 15, we discuss what's next. Then we will wrap up our time together with some final thoughts on measuring the impact of design thinking.

What's included

8 videos2 readings1 assignment1 discussion prompt

Instructor

Instructor ratings
4.8 (9 ratings)
Jeanne M. Liedtka
University of Virginia
12 Courses511,086 learners

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4.6

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