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Digital Product Management: Modern Fundamentals, University of Virginia

4.7
448 ratings
121 reviews

About this Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....
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121 Reviews

By Christopher Rivers

Dec 03, 2018

Excellent course, learned a LOT and enjoyed doing it. Love the testimonials that backup the learning from the lectures and the approach the instructor took with the course. Would definitely recommend for anyone wanting to get into the Product Management space.

By Stephen Lee

Nov 27, 2018

Very practical advice and tools to update my PM skillset. Off to brush up my SQL skiils now!

By Hu Wenmiao

Nov 23, 2018

This is very good course that provide a overall introduction to people who are beginner in the PM roles and also good PM or Higher Management for self examination.

By Asitha Goonewardena

Nov 20, 2018

A very good course I would recommend to PMs to get understanding of critical business models and practical approaches for daily life.

By Daniel Kovler

Nov 18, 2018

great course! i like every single week.

i think it need to give more testes

By Grinenko Evgeny

Nov 18, 2018

Great course which gave me a structured view on creation of new product and amplifying existing one. I discovered here a lot of practicable techniques and new ideas for my work.

By Rakesh Singh

Nov 13, 2018

This is simply a Great course. Thank you, Alex.

By Suren Krikorian

Nov 08, 2018

Great course taught by a great instructor. Would definitely take other courses with Alex

By Shikhar Jaiswal

Nov 07, 2018

While I like the course, i feel it doesn't go deep into anything. I would have liked it better if we went deeper to sections like analytics, product planning, market analysis etc.

By PAROMITA PRAMANIK

Oct 28, 2018

Thank you the course was very helpful and informative for me to be able to use the knowledge in my future product management assignments.