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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

3,309 ratings
960 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

May 21, 2020

It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.

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526 - 550 of 957 Reviews for Digital Product Management: Modern Fundamentals

By Ismayil M

Dec 3, 2019

It was really nice experience with you, Mr. Cowan. Thank you very much!

By Vladimir N

Jan 26, 2021

In 4 weeks I received a lot of useful information about pm, thank you!

By Zeynep C

Nov 29, 2020

The information in the course took me one step further. I am grateful.

By Guillermo J P G

Sep 28, 2020

I enjoyed the course. However the most dificult part for me was wek 3.


Aug 25, 2020

The course is good, completed with real-world situation/implementation

By Md F W

Jul 20, 2020

The teacher is awesome. Loved his every suggestions. Helped in my job.

By Sandy C

Sep 4, 2020

Great instructor! the tools learned are easy to understand and apply.

By Raghuvir K N

Jun 6, 2020

Thanks Alex for creating this course. Just the perfect way to learn !

By Luca C

Dec 23, 2018

Great material, delivered in an easy to follow, easy to digest format

By Adolfo A

Dec 28, 2017

Great Course! I highly recommended to new or current product manager


Feb 6, 2021

Muito bom curso! Me deu uma boa noção e como lidar com as situações!

By Gaurav J

Oct 6, 2020

Very well structured and great professor explaining things in detail

By Linda D

Jun 14, 2020

Very helpful and practical. You can use this information right away

By yakov m

Oct 31, 2019

Thanks Alex!

I learned a lot

Excellent course I definitely recommend!

By Satyukov S R

Jul 31, 2019

It's amazing! I got all what i want to know for starting! Thank you!

By Gigi T

Jul 23, 2017

Incredibly useful for aspiring product managers for digital products

By Kalyan T V

Feb 11, 2021

Overall a great course! All essential topics are touched base upon.

By Paul Z

Jul 30, 2020

Great content which Alex delivered in an clear and engaging manner.

By sandeep g

Mar 11, 2020

Wonderful course which explains step by step in Product Management.

By Sumit K

Feb 22, 2020

Excellent Course with various facets of product management covered.

By demetris t

Jul 24, 2020

Very informative for a begginer and with good structure! thank you

By Ganesh K k

May 16, 2020

Basic information of product management is given in beautiful way.

By Christian L

Aug 11, 2019

Great course with a lot of useful content interestingly presented!

By Mr. P M

Jul 29, 2019

Excellent course materials and very nicely explained by the coach.

By Volodymyr M

Nov 2, 2017

Fantastic! Thank you so much for a lot of new ideas and knowledge!