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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

7,534 ratings
1,602 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1301 - 1325 of 1,543 Reviews for Customer Analytics

By Tenzing G

Jun 20, 2017

Great course to start for Analytics :)

By Anuj M

Oct 25, 2015

good theoretical and conceptual course

By franklin i s

Jul 13, 2016

It's useful for non-marketing student

By Khurshid K

Mar 02, 2018

Sometimes the sound was hard to hear

By Sandra K

Feb 15, 2018


By Agus D

Mar 23, 2017

very interesting course, insightful

By Abhijit K

Feb 13, 2017

great insight on customer analytics

By yanqing z

Mar 10, 2016

entry level, good to know knowledge

By rishav a

Nov 19, 2019

very informative and knowledgeable

By Kevin Y

Mar 04, 2019

Great Course, I loved the content.

By Gavin O

Aug 05, 2016

Good starter course on the topic.

By liz a

Nov 11, 2018

it was really good and thorough.

By Krishna P B

Aug 12, 2018

Great introductory level course.

By Yinghao C

Mar 17, 2020

Easy to understand, good course

By Munavar A

Feb 09, 2017

Practically applicable concepts

By Karthikeyan M

Oct 23, 2015

Lot of Assignments can be added

By Ole-Christian B

Aug 01, 2019

Helpful and with good insight.

By Gazal A

Oct 15, 2015

Wonderful information Thankyou

By Gabriel A M

Jun 02, 2016

great course, new perspective

By Théo T

Jan 09, 2017

Intersting yet very basic ;)

By Srestha K

Jun 10, 2016


By Ajay

Dec 15, 2019

Good course for beginners.

By William O P

Mar 05, 2016

Stunning and mind blowing!

By Ayo S

Apr 03, 2018

It was quite informative.

By Andres

Jan 06, 2018

Good as basic information