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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
9,700 ratings
2,152 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1251 - 1275 of 2,090 Reviews for Customer Analytics

By Adeleke F

Aug 23, 2016

SPLENDID!

By PRAVEEN D

Feb 8, 2016

Excellent

By FAIZAN A K

Aug 25, 2020

Good job

By Christine

Mar 9, 2017

Terrific

By Artem A

Apr 14, 2016

Noiiice!

By Arushi M

Apr 14, 2016

very gud

By KAUNG N S

Feb 4, 2016

awesome!

By Nickil M

Nov 26, 2015

Awesome!

By Vineet S B

Jun 12, 2020

amazing

By Xinyue H

Jan 12, 2020

helpful

By Osama E S B

Dec 31, 2019

Amazing

By ANURAG K

Oct 21, 2018

Awesome

By Daya_Jin

Aug 30, 2018

有用,入门好课

By Liu Y

Oct 28, 2017

like it

By Modestman

Mar 26, 2017

Elusive

By Md. F H H

Nov 24, 2018

Great!

By Zhuo C

Oct 13, 2018

so int

By MOBIN S

Jul 4, 2017

Great.

By Remoundos E

Jun 6, 2016

Super!

By Fengzhe W

Mar 16, 2016

cool!!

By SUDHANSHU K

Jun 29, 2020

Great

By Mi A

Sep 27, 2019

good!

By BENKACEM N

Mar 23, 2019

great

By Manasvee M K

Dec 28, 2018

great

By Kshitiz S

Jan 28, 2018

great