This course explains how clients evaluate and select professional services. It introduces a client-centered framework for business development and shows how consultants can replace sales pressure with trust relevance and credibility.
This resource helps professionals rethink how they approach business development by focusing on client decision-making processes. It offers a practical framework for building confidence and clarity in engaging with clients, while emphasizing mindset and behavior over traditional sales tactics. Designed for those who need to grow their practice without formal sales training, it provides actionable insights for improving results. This resource is ideal for consultants, advisors, and professional service practitioners who need to develop business but lack formal sales training. Readers should have subject-matter expertise and client experience. A willingness to rethink traditional approaches to selling and client relationships is essential. This course uses a practical, experience-driven approach that reframes business development as a client-centric process rather than traditional selling. It blends real-world scenarios, mindset shifts, and diagnostic frameworks to help professionals understand client behavior, build credibility, and develop sustainable business relationships without relying on aggressive sales tactics. This course is based on How Clients Buy, by Tom McMakin and Doug Fletcher. From How Clients Buy Copyright © 2018 by Thomas McMakin and Wade D. Fletcher, Jr. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc.












