Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Hands-on Learning
Required

Tools
Required

Results for "Competitive Intelligence"

  • Microsoft

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Market Intelligence, Market Opportunities, Customer Analysis, Persona Development, Product Strategy, Product Marketing, AI Product Strategy, Consumer Behaviour, Competitive Intelligence, Target Market, Market Dynamics, Target Audience, Business Research, Customer Insights, Research Reports, Market Data, B2B Sales

    4.5 stars, 56 reviews, Beginner, Course, 1 - 4 Weeks

  • Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving

    4.4 stars, 257 reviews, Beginner, Course, 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Market Intelligence, Competitive Intelligence, Competitive Analysis, Market Research, Market Analysis, Market Data, Market Trend, Market Dynamics, Trend Analysis, Business Reporting, Research Reports, Report Writing, Data Collection, Product Strategy, Forecasting, Data Validation, Company, Product, and Service Knowledge, Time Series Analysis and Forecasting, Data Quality, Research Methodologies

    Beginner · Course · 1 - 3 Months

  • Goldman Sachs

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Development, Business Strategy, Customer Analysis, Consumer Behaviour, Target Market, Customer Insights, Competitive Intelligence, Market Research, Market Analysis, Target Audience

    4.8 stars, 358 reviews, Mixed, Course, 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Competitive Analysis, Competitive Intelligence, Market Analysis, Market Intelligence, Market Trend, Trend Analysis, Market Data, Analysis, Strategic Decision-Making, Market Dynamics, Strategic Thinking, Data-Driven Decision-Making, Business Strategy, Business Analysis, Case Studies, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

  • Coursera

    Skills you'll gain: Data Storytelling, Product Marketing, Conversion Funnel Analysis, Marketing Planning, Google Analytics, Marketing Budgets, Data Presentation, Marketing Analytics, Campaign Management, Data-Driven Marketing, Customer Analysis, Market Research, Value Propositions, Marketing Communications, Competitive Intelligence, Digital Marketing Campaigns, Prompt Engineering, Go To Market Strategy, Marketing Strategies, Performance Management

    Beginner · Professional Certificate · 3 - 6 Months

  • University of Virginia

    Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Business Strategies, Strategic Planning, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Business Planning, Corporate Strategy, Strategic Leadership, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Competitive Intelligence

    4.8 stars, 4.9K reviews, Beginner, Specialization, 3 - 6 Months

  • Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Data Storytelling, Procurement, Supplier Relationship Management, Inventory Management, Supplier Management, Supply Chain, Purchasing, Regression Analysis, Supplier Performance Management, Supply Chain Systems, Inventory Control, Data-Driven Decision-Making, Supply Chain Management, Business Intelligence, Supply Chain Planning, Data Analysis

    4.6 stars, 2.4K reviews, Beginner, Specialization, 3 - 6 Months

  • Edureka

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Keyword Research, Data Collection, Customer Analysis, Data Quality, Content Performance Analysis, Digital Analysis, Conversion Funnel Analysis, Competitive Intelligence, Analytics, Dashboard Creation, Data-Driven Decision-Making, Data Validation, Competitive Analysis, Data Analysis, Search Engine Optimization, Looker (Software), Marketing Analytics

    Beginner · Specialization · 1 - 3 Months

  • Microsoft

    Skills you'll gain: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions

    Intermediate · Course · 1 - 3 Months

  • Duke University

    Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Business Transformation, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Competitive Intelligence, Organizational Change, Customer experience improvement, Competitive Analysis, Customer Analysis

    4.6 stars, 115 reviews, Intermediate, Specialization, 1 - 4 Weeks