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Transform Engagement into Customers

In this course, you will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media. By the end of this course, you will be able to: - Define social media marketing and describe its purpose - Describe the benefits of social media marketing - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising -Understand the difference between paid, owned, and earned social media marketing -Describe how social media marketing fits into the marketing funnel

Status: Social Media Content
Status: Content Scheduling
BeginnerCourse2 hours

Featured reviews

Reviewed Oct 1, 2026

Excellent course! Very clear explanations about engagement and customer conversions learned a lot.

All reviews

Showing: 3 of 3

Elva
Reviewed May 12, 2026
Nagina
Reviewed Oct 2, 2026
RIZKY
Reviewed May 7, 2026