Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Hands-on Learning
Required

Tools
Required

Results for "Competitive Intelligence"

  • Microsoft

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Market Intelligence, Market Opportunities, Customer Analysis, Persona Development, Product Strategy, Product Marketing, AI Product Strategy, Consumer Behaviour, Competitive Intelligence, Target Market, Market Dynamics, Target Audience, Business Research, Customer Insights, Research Reports, Market Data, B2B Sales

    4.5 stars, 57 reviews, Beginner, Course, 1 - 4 Weeks

  • Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving

    4.4 stars, 257 reviews, Beginner, Course, 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Competitive Analysis, Competitive Intelligence, Market Analysis, Market Intelligence, Market Trend, Trend Analysis, Market Data, Analysis, Strategic Decision-Making, Market Dynamics, Strategic Thinking, Data-Driven Decision-Making, Business Strategy, Business Analysis, Case Studies, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Market Intelligence, Competitive Intelligence, Competitive Analysis, Market Research, Market Analysis, Market Data, Market Trend, Market Dynamics, Trend Analysis, Business Reporting, Research Reports, Report Writing, Data Collection, Product Strategy, Forecasting, Data Validation, Company, Product, and Service Knowledge, Time Series Analysis and Forecasting, Data Quality, Research Methodologies

    Beginner · Course · 1 - 3 Months

  • Coursera

    Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

  • Novartis

    From the course: Introduction to Drug Hunting·Lesson: Competitive Intelligence

    Watch now

    ·

    5.7k views

    Micro Lesson · 4 minutes

  • STARWEAVER

    From the course: CEO Playbook: Generative AI·Lesson: Lesson 4: Strategic Planning Transformation

    Watch now

    ·

    569 views

    Micro Lesson · 5 minutes

  • STARWEAVER

    Skills you'll gain: Enterprise Sales, Performance Measurement, Competitive Intelligence, Sales, Market Intelligence, Price Negotiation, Sales Strategy, Sales Management, Negotiation, Performance Metric, Closing (Sales), Sales Process, Competitive Analysis, Key Performance Indicators (KPIs), Sales Pipelines, Market Research, Performance Analysis, Selling Techniques, Value Propositions, Value Engineering

    Intermediate · Course · 1 - 4 Weeks

  • SkillsBooster Academy

    From the course: AI for Everyone for Work and Productivity·Lesson: Untitled Lesson

    Watch now

    ·

    387 views

    Micro Lesson · 4 minutes

  • EDUCBA

    From the course: Market Research Methodology and Sampling·Lesson: Data Sources & Collection Overview

    Watch now

    ·

    18 views

    Micro Lesson · 7 minutes

  • Coursera

    From the course: Excel Financial Statement Modeling and Bookkeeping Automation·Lesson: Untitled Lesson

    Watch now

    ·

    794 views

    Micro Lesson · 5 minutes

  • Special Competitive Studies Project

    Skills you'll gain: AI literacy, Intelligence Collection and Analysis, Competitive Intelligence, Decision Intelligence, Artificial Intelligence, Risking, International Relations, Open Source Technology, Technology Strategies, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks